It is vital for you to maintain an up-to-date website. This is where our annual website audit checklist comes in handy! So go ahead, take a few minutes now, and then relax, knowing that you’ll check things off of this list, so you don’t have to worry about them later.
If you’ve read any of our blogs at TLM, you’d know that we love to harp on the importance of building your email list. And in 2024, we probably will bang that drum again because it remains the best way to stay in contact with current and potential leads.
While your website might be all about beauty, movement, and colors, everything eventually comes down to the numbers. How many clicks will you get if you move your button to the navigation? Which phrasings lead to the most conversions?
To say that online customer reviews are essential would be an understatement. The fact is that businesses that have excellent (and plentiful) customer reviews attract more customers than those businesses that do not.
Keyword search is an integral part of the SEO process and is a requirement if you want the right people to find your content. Identifying, researching, and planning the best keywords to get your website or blog viewed by your target audience is not always the most straightforward task.
You’ve put in the work creating hundreds of different pieces of content: videos, emails, blog posts. But what do you do afterward? How and, more importantly, what do you track to determine which content works and what doesn’t?
On the list of the worst ways to spend your time, waiting on hold on the phone with that annoyingly loud, upbeat, jazzy tune playing in the background makes the top ten. Thankfully, more and more businesses have entered the digital age and are offering the comfort of sending an email from home with the immediacy of speaking with someone on the telephone.
Modular web design is the backbone of many website builders, but you need to know how it works to save hours building new pages without a plan. Our guide to modular web design helps you understand best practices and how to utilize them to build a streamlined, easy-to-maintain website.
Like every other user of Google Analytics in the world, we are getting used to the new reality of Google Analytics 4 taking over from our beloved Universal Analytics. And some things still need to be done.
