While it may be complex, keyword search is an important part of the SEO process and should be a requirement if you want your content to be found by the right people. Coming up with the best keywords to get your website or blog viewed by your target audience can be challenging. There is so much competition on the internet, how can you possibly know which keywords to use in order to optimize your page ranking on search engines?
Here are 7 keyword search hacks to help link your content to your target audience!
Find keywords using Google auto-complete and related searches.
This is the easiest and quickest way of coming up with popular keywords. Start typing your original keyword in Google and look at the keywords that Google auto populates below the search bar. You can also search the term on Google and scroll to the bottom of the page to see the “related searches”. These are both great indicators of what people are searching for, and therefore some primary keywords you may want to consider as your primary keywords or other keywords to include in key pieces of content.
- Find the most searched keywords using Moz Keyword Explorer.
Google auto-complete and related searches will only show a small number of keywords, and even though you know they are popular terms, Google does not tell you exactly how popular they are. However, there are many tools that can show you exactly how much a keyword is being searched and how it compares to similar keywords. One great tool is the Moz Keyword Explorer. Start by searching the keyword you have selected. Moz will then generate a list of keyword suggestions related to the original keyword. The Keyword Explorer has a column labeled “Monthly Volume”, which shows how often each keyword is being searched for on Google every month.
- Use related keywords throughout the content.
Google and other search engines understand that different keywords can mean the same thing. You can help strengthen your primary keyword by including related keywords throughout your content. The Moz Keyword Explorer is one way to find related keywords. First, search the keyword you want to use and then click to show the grouped keywords. You can use these related keywords as subheadings in your webpages and content. It is also a wonderful way to plan what you are going to write!
Pro tip: If you group them “with low lexical similarity”, the grouped keywords will not be different variations of the exact same language, they will instead be related terms with varied words.
- Find keywords with little competition.
While it is great to choose popular keywords that users are searching for often, some may be difficult to rank for because of high competition. Try a Google search for the keyword you have in mind to see how much competition there is. If you want to compare the difficulty of each keyword, you can use Moz Keyword Difficulty. It allows you to type in several keywords at a time in order to compare the difficulty percentage of each one.
Smart search engine marketers know that “long tail keywords” – longer phrases that often have less searches – tend to lead better prospects to websites as they are farther down the decision making process. Think “buy capsule wardrobes online” vs. “Capsule wardrobes”.
- Make a more current version of a popular keyword or article title.
Take a popular keyword with a high volume of searches and add a date or a more recent date to it. The date can be either a month or a year. This is an easy and quick way to outrank your competitors. The reason it works so well is because users want the most up-to-date information. And because of this, Google often rewards the most recent and up to date content with higher rankings. Sometimes the searchers will start by searching the keyword and quickly realize that the information is outdated and therefore refine their search to include the date. However, many efficient searchers will include the date to begin with. This hack is especially true for topics and industries that change quickly, such as technology and fashion. Even if the search volume is lower for a specific keyword plus the date, it could still be the best keyword to use because it is much easier to rank high for. For example, if many people are searching for “Capsule Wardrobe List” and there is already a fair amount of content using that keyword, you can write an article entitled “Capsule Wardrobe List Spring 2017”. Searchers will appreciate that your list includes the most current trends.
- Take a popular list and add to it.
Lists are very popular on Google. If you see that there is already a list for the keyword you want to use, you can always create a similar list, but make it longer. For example, someone already wrote “6 Fashion Trends That Never Go Out of Style”. You can up that by writing “11 Fashion Trends That Never Go Out of Style”. Users will often be more inclined to click on a longer list.
- Use your contacts to find out what keywords users search.
Another fantastic way to find out what users are searching for is by asking people. You can email a list of your contacts or social media followers asking what they would search for in specific scenarios. Create a scenario like “What you would search for if you wanted to find out how to create a minimalist wardrobe?” and have your contacts respond with specific keywords. Seedkeywords is a wonderful tool that will do it all for you. You give them the scenario and they will give you a URL to send to your contacts. Seedkeywords will collect and analyze the results for you. http://www.seedkeywords.com/
Keyword search may seem intimidating and like a lot of work, but these useful keyword search hacks can help you to be successful, while minimizing your workload.