Author: Garrett Carlson

As a small business owner, you’ve got a lot on your plate. To help you out, we looked at some of the most common small business digital marketing myths, according to Google. What we found might surprise you.

While your website might be all about beauty, movement, and colors, everything eventually comes down to the numbers. How many clicks will you get if you move your button to the navigation? Which phrasings lead to the most conversions?

Keyword search is an integral part of the SEO process and is a requirement if you want the right people to find your content. Identifying, researching, and planning the best keywords to get your website or blog viewed by your target audience is not always the most straightforward task.

You’ve put in the work creating hundreds of different pieces of content: videos, emails, blog posts. But what do you do afterward? How and, more importantly, what do you track to determine which content works and what doesn’t?

In 2023, if your business isn’t involved in digital marketing, you’re already losing out on profits. Our guide to content marketing for small businesses aims to simplify what that means, how content marketing works for your business, and where to get started.

Does your current website meet accessibility standards? As your website’s owner, you are responsible for ensuring your website is compatible with assistive technologies such as screen readers, voice recognition software, and/or selection switches.

The idea that email marketing is dead existed long before the smartphone and continues to this day. Marketing influencers argue over email’s value over other social media platforms or discuss how the new iOS will ruin your list. 

The consensus around email marketing is that despite new mobile privacy policies, there continues to be no better way to speak directly with your customers. We broke down the statistics into five categories: general information, subject lines, mobile use, personalization, and frequency.

An online marketing calendar is one of the most powerful tools that any online marketer can use. Veteran online marketing professionals understand that expertise in email marketing, social media outlets, and content marketing is just the beginning – coordinating these tools into an overall online marketing strategy makes everything run smoothly and efficiently.

With any email campaign, you have one goal: get people to open your emails. But data tells us that without a great subject line, you won’t break through the noise and your email ends up just another unopened message in someone’s trash folder.