From your logo to your website design and content, your brand works to create an effective strategy and message to reach your target audience.
A company’s branding is its ‘symbolic self-expression function,’ or, more simply, how it wants to be perceived.
At The Loop Marketing, we take pride in our Branding Process. We work to clearly identify every client’s competitive advantages and make the best use of them through a unique, disciplined, and hands-on approach. This includes a brand audit, interviews with team members and customers, and defining end-user benefits.
When combined with our web and SEO expertise, our approach delivers a unique brand able to identify the ‘right’ messages, efficiently connect with the ‘right’ audience, and maximize the delivery of the ‘right’ message.
How it works
First, we work to create the foundation of successful branding: a unique brand summary and value statement.
Next, we begin the development stage.
Brand Development Process:
Brand story
We will create a unique brand story to address your uniqueness and commitment in order to create an emotional connection with your customers. It will establish the foundation of every marketing message.
Value proposition
In plain language, we will explain to your customers why you are unique. Benefits are clearly defined, which will relate to the emotional connection.
Brand personality
We will create a Brand Personality Statement that capitalizes upon the imagery and romance of experiencing your business.
What is a brand personality? Made popular more than 20 years ago, a brand personality is a brand’s ‘symbolic self-expression function,’ or, more simply, how it wants to be perceived.
That idea still rings true today. Whether your business is brand new or has been around for years, it’s important to understand and align yourself with its personality because it will influence every decision you make. Discover your brand personality now.
Brand position
We then combine your well-defined brand story, value proposition, and brand personality into a strategic marketing strategy focused on authentic promises made to the right audience.
Messaging
Our team of marketing experts will work to create core messaging elements, including an elevator speech, talking points, and benefits statements.
It’s important to note that talking points are invaluable and define your company when repeated by any employee, client, or friend. Your team must be on the same page, sharing the same narrative.
Logo treatment and brand palette
Throughout the branding process, it’s likely that refinement treatments of your logo will surface. The name and equity will not change, but the presentation may need to be refined in order to stay consistent with and support the brand’s evolution.
In short, the Brand Development Stage results in defining and communicating the fundamental marketing essence of a business. Get in touch today to learn more.
Fast Facts
- 89% of marketers believe that brand awareness is the most important goal, followed by sales and lead generation.
- Color can increase brand recognition by as much as 80%.
- Presenting a brand consistently across all platforms can increase revenue by up to 23%.
- 1/3 of the world’s top 100 brands include the color blue in their logos.
- 64% of women and 68% of men have felt an emotional connection with a brand.
What People are Saying
Lee Sonin
2019-04-01
The Loop Marketing was very easy to work with and did an excellent job on our site. I would highly recommend them!
Kellie Robertson
2018-06-07
Eli and his team were wonderful! They helped with every step of the process and our organization now has a beautiful, useful website.
David Scott
2018-01-11
These folks really care about learning my business and delivering excellent results.
William Turner
2017-12-26
The Loop Marketing team has done an excellent job with our advertising campaign. I would highly recommend them.
Real results
At The Loop, we believe our results speak for themselves.
See Our Client Success Stories