Content marketing is the backbone of The Loop Marketing’s digital marketing platform.
We believe that unique content designed for your audience drives clicks, demonstrates authority, and develops leads, increasing your digital footprint.
Successful content marketing builds an audience of raving fans through valuable written content.
Your content needs to educate, entertain, and, most importantly, build connections with your target audience.
The Loop Marketing’s content marketing plan evolves as your business needs evolve and adjusts as your target audience grows.
Our Content Team is ready to create in-depth ebooks designed to drive subscriber leads, email automations to speak directly to your audience, or blog content that builds customer trust.
Working alongside Allegiant Fire Protection, The Loop Marketing developed instructional content built around fire safety for businesses designed to raise online brand awareness, attract targeted leads, and increase website traffic.
SEE SUCCESS
Nurture, engage and entertain your audience with SEO and keyword-driven content.
Offer valuable insights and gain leads via downloadable content.
Provide proof of success with data-driven content.
Create web copy designed to drive leads and increase conversions.
Inform and educate utilizing stylish, shareable graphics perfect for social media.
Utilize the world’s second-largest search engine with informative, unique video content.
Develop one-of-a-kind content based on unique research and surveys.
Write informational content designed to break down complex topics and promote solutions.
The Loop Marketing understands that content marketing is an ongoing journey. Our 4-Step Loop Process ensures your content remains relevant, on-task, and attracts the right audience.
Step One of The Loop Marketing’s Content Marketing Process includes an in-depth audit of all of your business’s current content. That includes looking at blog posts, ebooks, or any other content on your website.
We audit to identify content gaps amongst your competitors and track how your current content performs with your target audience.
And if you don’t have any current content, that’s okay too. We also check your competitors to see where you might have the best chance to build audience engagement.
After a detailed analysis of your current audience, The Loop Marketing team works alongside you to develop buyer profiles, key performance indicators, and the brand voice.
Working together, our content team will deliver a content strategy designed to reach your audience wherever they might be.
This includes producing various strategies based on search engine optimization, building an email list, and more.
Each content strategy is unique to your business and its needs.
The Loop Marketing will begin developing content for your customers based on your goals and audience. This includes revamping your current webpage copy to drive leads, creating SEO-driven blog posts, and downloadable ebooks.
All content is written with consumers in mind, following best digital marketing practices.
Once completed, we send the content for your approval and handle all the publishing processes.
After publication, our work is never done as we monitor, analyze, and work towards building better content for your audience.
We use advanced metrics to identify the keywords you’re ranking for, top pages, and traffic acquisition. This data allows us to improve, revise, and create content that consistently works for you.
“We have worked with the team at The Loop Marketing for [5] years now and couldn’t be happier with their services. They deliver on their promises and their team is a blast to work with. They are always bringing fresh ideas and their follow through is impeccable. 10/10 highly recommended”
Mike Carli | President, Allegiant Fire Protection, LLC