When it comes to developing a cross-channel strategy for your business, it’s crucial to take advantage of the incredible reach that social media platforms have. 

With over 4.9 billion people on social media in 2023, it’s more important than ever to understand every platform as that number continues to rise in the following year.

We’ve got you covered with 100+ social media statistics to help guide your online marketing efforts in 2024.

Social Media Statistics

  • The total number of social media users only grew 3% YOY from 2022 to 2023.
  • The number of social media users is projected to increase to 4.41 billion by 2025. 
  • On average, users spend 2 hours and 30 minutes on social media every day.
  • 50% of users record personal milestones on social media. People love sharing their accomplishments, so why not create a social media post encouraging followers to share their achievements? And don’t forget to respond to each response; let the customer know there’s a real person behind that keyboard!
  • The most popular social networks, ranked by the number of users, are Facebook, YouTube, Instagram and TikTok.
  • 54% of marketers use short-form videos for their social media content. Whether it’s Instagram videos, Facebook Reels, or TikTok, more people engage with videos than any other form of social media content.
  • Users within the United States spend around 2 hours and 3 minutes on social media on average, well below the world’s average.
  • Youtube is the preferred social channel for gamers.
  • 94% of marketers repurpose their content across various social media platforms. Gary Vaynerchuk put together this list of taking one piece of content and turning it into 64 pieces of content in a day. Use old blog posts, Instagram photos, popular tweets doesn’t matter. Repurpose your old content.
  • YouTube and Facebook are the platforms most used for B2B research.

Facebook Statistics

Facebook marketing, now Meta Marketing, is always changing.

In 2022, Meta removed audience targeting for the following audiences: health causes (e.g., breast cancer awareness), sexual orientation (e.g., LGBTQ+), religious practices and groups (e.g., Catholic Church), and political beliefs, social issues, causes, organizations, or figures (e.g., political party or political candidate).

For 2023, the social media giant introduced new formats for ads including sponsored messages and home screen ads in their Messenger service. Meta Verified also exists now for any individual looking for a blue checkmark on Facebook or Instagram at the price of $11.99-14.99 per month.

Despite Facebook’s constant evolution in marketing, the social media giant continues to be a heavy-hitter in the online marketing world. Use these social media stats to help decide what Facebook marketing strategy will work best for you and your business.

Immersive Content Takes Center Stage

2024 is going to be the year of immersive content. As a Growth Marketing Manager in the SaaS space, I’m seeing that social media outreach is moving toward more immersive and interactive social experiences. 

Social media platforms are stepping up their game, blending the digital and physical worlds seamlessly with virtual hangouts, augmented reality filters, and interactive storytelling. Whether it’s virtually attending events or trying on products through AR before buying something, the aim is to make social media an experience. 

This means other marketing channels need to evolve, too. For that, personalization is key—tailoring emails to user preferences and behaviors. Integrating social media with cold email outreach is one step ahead in offering an omnichannel experience.

Vaibhav Namburi, Founder, Smartlead

X Statistics

Twitter was notorious for being one of the more difficult social media platforms to get engagement; now with X, it’s even worse.

X’s marketing reach is either shrinking or growing depending on the source as controversy and changes continue to leave questions for long-time platform fans.

If you’re going to continue using X, perform a quick audit on your competitors. What are they doing well? What are they missing out on? Use this information to your business’s advantage.

Secondly, differentiate yourself. Don’t just copy what your competitors do on X: find your own space. Be funny and engaging, and be unique and informational. 

Whatever that combination is, maximize your opportunities by understanding how these social media stats affect your business.

AI Transforms Social Media Experiences

The year 2024 will witness an upsurge in the integration of artificial intelligence (AI) platforms into the social media landscape. By analyzing user behavior and preferences, these AI systems can curate content, provide targeted advertising, and offer personalized recommendations, enhancing the overall user experience.

I’ve noticed how AI has significantly improved our ability to identify potential leads and improve customer engagement. Using AI, we were able to analyze customer data, understand their preferences, and subsequently tailor our marketing approach to meet their needs. 

This increased our sales conversions and overall customer satisfaction, clearly highlighting the transformative impact of AI in our industry. This trend will only grow stronger in the coming years, with AI becoming an indispensable tool in the social media landscape.

Timothy Clarke, Sr. Reputation and Marketing Manager, Rize Reviews

Instagram Statistics

Instagram is a photo-sharing social media platform that requires different finessing to build the right business audience.

The first thing to note: unless you have over 10k followers or have been verified, you cannot upload direct links to your products or services. This limits the type of marketing you can perform.

For the best results on Instagram, check out our ultimate guide to Instagram marketing.

Short-Form Video Content Dominates

The continued rise of short-form video content, especially with the surge in TikTok’s popularity, is truly exciting. As the owner of a short-form video editing agency, I believe this trend is only going to get bigger in 2024. 

People’s attention spans are shrinking, and want quick, engaging content. Short-form videos are like the snackable content of the digital world, and platforms like TikTok are proof of how much audiences love it.

Our business is all about helping clients create compelling short videos that grab attention and tell a story in seconds. In 2024, we’re gearing up for even more creativity and innovation in the short-form video space.

Daniel Willmott, Founder, Shortformvideo.co

LinkedIn Statistics

For a more professional social media presence, LinkedIn is the place to be.

And while you probably scroll LinkedIn a lot less than the big three (X, Facebook, Instagram), LinkedIn generates leads 227% more effectively than Facebook and Twitter.

That’s huge!

One of the best ways to generate those leads is by building connections with other like-minded business people by developing interesting content, utilizing popular hashtags, and engaging with other people’s posts.

The following social media stats should provide a starting point for developing a successful LinkedIn marketing strategy.

Telegram’s Emergence as a Super App

For 2024, the rising trend in social media, in my view, is the emergence of Telegram as a “super app.” Its evolution from a privacy-focused messaging app to a full-fledged social media platform, boasting features like group chats, stories, and payment bots, positions it uniquely.

With over 800 million monthly users and a suite of new social features, Telegram is poised to offer a more integrated, secure, and versatile social media experience. This makes it an increasingly attractive platform for both users and marketers.

Tobias Liebsch, Co-Founder, Fintalent.io

YouTube Statistics

As the world’s second-largest search engine, YouTube is essential to improving your brand’s SEO.

YouTube videos frequently appear on top of paid ads, shopping, and maps when performing Google searches. That’s massive when fighting for those difficult-to-rank keywords.

Many first-time YouTube creators face one problem: developing informative quality content that looks great and sounds clear. 

We suggest investing in a high-quality microphone before a camera, as your phone’s camera is more than likely enough to produce clear video (unless you’re using a flip phone).

Another small editing tip is to make sure you cut every 6 seconds. That means 6 seconds of talking, then a graphic or different clip, and onto the next. You’ll be surprised how big of a difference these edits can make.

Don’t just put up any video clips on Youtube; make sure they are SEO-friendly and unique. Find your angle and run with it.

Longer Videos Reclaim Social Spotlight

After a whirlwind of short-format content, longer videos are making a comeback. While we’re used to quick content, the trend is shifting towards two- to five-minute videos, especially as major platforms extend their maximum video lengths. 

Instagram Reels and TikTok now allow up to 15 minutes, and Twitter’s premium subscription supports videos up to two hours long. With people increasingly turning to social media for entertainment and to pass the time, longer videos are set to claim a larger share of your free time. In essence, brace yourself—longer is the new short when it comes to social media content.

Harry Morton, Founder, Lower Street

TikTok Statistics

TikTok is more than just viral dances and quotable memes.

For example, cooking TikTok is massive, as people love to see folks create delicious-looking dishes. There are also a variety of individual influencers that offer financial advice, life hacks, and other quick tips.

While it’s possible to create a brand TikTok that goes viral, we suggest finding influencers that can highlight your brand to their followers. Seek out influencers that have mid-tier popularity in your business space (i.e., 1,000-10,000 followers).

It’s no wonder that TikTok continues to be the fastest-growing social media network on the planet.

You don’t have to be a TikToker to maximize the social media platform’s marketing power. Think outside the box, build connections with already-established influencers, and watch your marketing machine grow.

Viral Marketing’s Emotional Resonance

I firmly believe that the biggest trend in social media for 2024 will be viral marketing. Content that sparks emotion and resonates with viewers on a personal level has a higher chance of going viral. It’s about creating marketing campaigns so compelling that people naturally want to share them.

I experienced this firsthand when a campaign I worked on for a nonprofit organization gained traction and went viral, significantly boosting the organization’s visibility and fundraising efforts. The potential of viral marketing is immense, and I anticipate that more businesses will leverage this trend in 2024.

However, misleading headlines, also known as “clickbait,” are not an ethical or sustainable strategy in the long run. It’s crucial to ensure that the viral marketing campaign is authentic and resonates with the target audience on an emotional level.

David Rubie-Todd, Co-Founder and Marketing Director, Glide

Snapchat Statistics

Snapchat users aren’t looking for traditional ads or videos when online. Instead, they want to see behind-the-scenes footage and the unpolished version of your brand.

If you make a product, this is the perfect place to show how it’s made or show off the employees at your workplace.

A couple of other benefits to marketing on Snapchat is there isn’t as much competition on the service since so many brands focus on the big three. Plus, users who add you as friends will always see your videos on their feed.

While developing content on Snapchat is a bit more complicated than Twitter or Facebook, your business still has an untapped market waiting to be engaged.

Need Help Growing Your Social Media? Reach Out To The Loop Marketing Today.

Our team of experts is adept at developing cross-channel strategies that elevate your social media strategy to help you connect with current and future customers. 

Reach out to The Loop Marketing today to get started.

author avatar
Alaina Halsey
Our Projects and Creative Manager, Alaina Halsey, graduated from Ball State University where she studied journalism and telecommunication focusing heavily on advertising design and social media. After building influencer programs and working with social media and branding in a variety of capacities, she brings with her an extensive knowledge of social media, user experience, and design in addition to her brand design and project management expertise. In her spare time, she enjoys traveling, spending hours on Instagram and TikTok, going to baseball games, exploring Chicago, and learning how to cook.