When it comes to developing a cross-channel strategy for your business, it’s crucial to take advantage of the incredible reach that social media platforms have. And with over 3 billion people on social media in 2021, it’s more important than ever to understand every platform.

We’ve got you covered with 100+ social media statistics, including a detailed look at up-and-coming apps such as TikTok and Clubhouse.

Social Media Statistics

  • There are over 3.7 billion people who use social media in 2021, up 5% from 2020 – that’s over 80 percent of internet users. 
  • On average, 2 million people sign up for social networks every day.
  • The number of social media users is projected to increase to 4.41 billion by 2025. 
  • On average, users spend 2 hours and 22 minutes on social media every day.
  • The average internet user is the owner of 8.3 social media accounts, but many of these lie dormant.
  • The most popular networks, ranked by the number of users, are Facebook, YouTube, WhatsApp, and Facebook Messenger. 
  • 94% of marketers use social media for content distribution.
  • Social media ads saw an average CTR of 1.3% in Q2 2020, up from 1.2% in 2019. 
  • Social media advertising is used by 83% of marketers and ranked second in success behind search engine marketing.
  • Posts and stories are the most effective types of influencer marketing.
  • 3.78 billion social media users worldwide in 2021—a five percent increase from a year ago.
  • 69% of marketers rely on social media to increase brand awareness, followed by increasing web traffic, growing an audience, and promoting content.
  • 49% of social media users will unfollow a brand after experiencing poor customer service or receiving a low-quality product.
  • YouTube and Facebook are the platforms most used for B2B research.

Facebook Statistics

  • Facebook is home to 2.7 billion monthly active users.
  • Facebook sees 3.4+ billion monthly visitors, 512 million of which are from the US. 
  • 69% of American adults are using Facebook.
  • 32.4% of Facebook’s audience is between the ages of 25 and 34.
  • On average, users spend 58 minutes on the site each day.
  • Facebook is the world’s third-most visited website and second-most downloaded app in the world.
  • Facebook accounts for almost half (45%) of all social media visits each month.
  • 96% of users use at least one other social media platform.
  • A majority (95%) of Americans over the age of 12 are aware of Facebook and 63% use it.
  • Facebook reported nine million active advertisers in Q2 of 2020, which accounted for 92% of total revenue.
  • Facebook ad spend totaled more than $31 billion in 2020, up 5% from 2019.
  • The average price for a Facebook ad decreased by 9% in Q3 2020.
  • On average, pages publish 1.5 posts per day.
  • The average engagement on a post is .18%, and businesses with less than 100,000 ‘likes’ see a .52% engagement rate.
  • 52% of Americans get their news from Facebook, making it the dominant social media news source.
  • Almost half of users (47%) don’t trust Facebook to protect their privacy or data.
  • 75% of high-income earners use Facebook.
  • Over 9% of global users are women ages 18-24 and men ages 25-34. This is the largest demographic on the platform.
  • There are now more than 10 million groups on Facebook and 1.4 billion people use Groups each month.

Twitter Statistics

  • As of March 2021, Twitter will be 15 years old. The first-ever tweet, from co-creator Jack Dorsey, read “just setting up my twttr.”
  • Twitter is home to 187 million monetizable daily active users.
  • The platform has 2 billion monthly global visitors, about 535 million of which come from the US.
  • Just 1 in 3 Twitter users is a woman.
  • Twitter’s user base is expected to grow by just over 2% in 2021.
  • Just 5% of users say they use Twitter more than any other platform.
  • Even if they don’t use it, 90% of Americans are familiar with Twitter.
  • 500 million tweets are sent every day – that’s over 9,000 per second.
  • Between May 26 and June 7, 2020, “#BlackLivesMatter” was used 3.7 million times per day.
  • There were 7,000 tweets sent each day about TV shows and movies.
  • Tweets about cooking increased by close to 300% in 2020.
  • In the first weeks of pandemic restrictions, there were 500,000 tweets about cooking or baking each day.
  • The average user tweets once per month; the most active users tweet 157 times per month.
  • The most active Twitter users are more likely to be Democrats than Republicans. 
  • 3 in 4 B2B business marketers use Twitter.
  • 85% of small businesses say providing customer service on Twitter is important.
  • Companies who use Twitter for customer service see a 19% increase in customer satisfaction.
  • 92% of companies send more than one tweet per day.
  • 69% of users who follow a company have bought their product and 93% plan to do so. 
  • Advertisers spent over $800 million on Twitter in the third quarter of 2020. 
  • Ad engagement on the platform is up 27% and cost per engagement is down 9%.
  • Carousel ads saw a 15% increase in click-through rate than single-asset ads.
  • 1 in 4 Twitter users has no college education.
  • Twitter users are more likely to be affiliated with the Democratic party than the Republican.
  • 65% of users are Democrats compared to 33% of users who are Republicans.
  • 82% of B2B content marketers used Twitter for organic content marketing in the last year

Instagram Statistics

  • 90% of marketers say Instagram is the most important social media platform for influencer marketing.
  • Users are most active on weekdays between 9 a.m. and 4 p.m. 
  • Instagram has 1 billion monthly active users, and 500 million of them use Instagram Stories.
  • 9% of Instagram users are on the platform over 5 hours each day.
  • Over one-third of American adults have an Instagram account.
  • Just 1% of Instagram members use only that social media platform.
  • Instagram has 525 million monthly visitors, 96 million of which are based in the US.
  • 84% of users would rather see photos than videos on Instagram.
  • As of 2020, the most-liked photo on Instagram was of an egg with over 54 million likes.
  • The ‘like’ button is pushed over 4 billion times per day.
  • In 2020, the most popular hashtag was “#love,” followed by “#instagood,” “#photooftheday,” “#fashion,” and “#beautiful.”
  • Over half of members use the Explore feature.
  • 4 out of 5 members use Instagram to decide if they want to purchase a product.
  • Over 100 million photos are uploaded to the platform each day.
  • Influencers with less than 5,000 followers make an average of $114 per sponsored video, $100 per sponsored image, and $43 per sponsored story.
  • Influencers with 30,000-500,000 followers make an average of $775 per sponsored video, $507 per sponsored image, and $210 per sponsored story.
  • The global average CPC for an Instagram ad is $2.40, but can vary greatly. 

LinkedIn Statistics

  • LinkedIn is 18 years old as of 2021, making it the oldest social media network.
  • LinkedIn has more than 740 million members in over 200 countries and territories.
  • A majority of LinkedIn users (80%) are those driving business decisions.
  • The platform serves 24 languages.
  • LinkedIn sees 200 million visitors each month, 71 million of which are based in the US. 
  • There are currently over 55 million companies and 14 million jobs listed on LinkedIn.
  • 90,000 schools have a LinkedIn page.
  • Altogether, members have listed 36,000 skills.
  • 40 million people search for jobs on LinkedIn every week.
  • Three members are hired via LinkedIn every minute.
  • 40% of users change their title, job, or industry every four years.
  • 73% of users trust LinkedIn to protect their privacy and data, making it the most trusted social media network in existence.
  • 96% of B2B marketers use LinkedIn for organic content distribution and 83% for paid social. It is the most-used platform in both content distribution types.
  • 80% of marketers say LinkedIn is the most effective platform for lead generation.
  • Posts with 1,900–2,000 words perform the best in terms of views and engagement on LinkedIn.
  • LinkedIn ads can reach up to 13% of the global population over the age of 13.
  • Seeing an ad on LinkedIn can increase purchase intent by 33%.
  • 80% of B2B content marketers use LinkedIn ads.
  • LinkedIn Livestream grew by 437% YoY in 2020.
  • Conversations increased 48% YoY in Q2 2021.
  • LinkedIn revenue grew 23% YoY in Q2 2021.

YouTube Statistics

  • YouTube sees over 8.5 billion users each monthly, 1.6 billion of which are from the US. 
  • YouTube is the second-most visited website in the world and the second-most used social platform.
  • There are over 2 billion logged-in users on YouTube, but because it’s possible to watch videos with no account, this underreports the number of users.
  • The average user visits about 8 pages per day.
  • Users over the age of 18 spend over 40 minutes on the platform each day.
  • 41% of view time happens on mobile.
  • A majority (94%) of people using a streaming service on their television are watching a YouTube video.
  • YouTube is expected to earn $5.56 billion in ad revenue this year.
  • Views of videos with “home office” in the title increased by 210% in March of 2020.
  • Videos about home workouts saw views increase by 515% in early 2020.
  • 72% of adults reported using YouTube for fitness in 2020.
  • Views of videos about sourdough bread increased by 458% during Covid-19.
  • Users watched 100 billion hours worth of videos about gaming in 2020.
  • There were 4x more videos related to Black Lives Matter in the first 10 days of June 2020 than there were in all of 2019.
  • Over half of B2B decision-makers use YouTube for research.

Snapchat Statistics

  • Snapchat has more than 229 million daily users worldwide.
  • More than 210 million snaps are created each day.
  • It would take 10 years to view the photos saved on the app within the last hour.
  • On average, users open the app over 20 times per day.
  • Users most often use Snapchat to talk to friends, share photos, use filters, and send videos.
  • As of February 2021, the longest snap streak has lasted 2,033 days.
  • Close to one million lenses have been created.
  • 33% of US marketers use Snapchat.

TikTok Statistics

  • The original version of the app took just 200 days to develop.
  • In 2020, TikTok saw more downloads than any other social media platform.
  • TikTok was downloaded 62 million times in January of 2021.
  • It’s available in 154 countries and 75 languages.
  • Over half (56%) of users are men.
  • Investors valued the platform at $50 billion in 2020.
  • Users spend an average of 52 minutes on the app each day. That number is even higher for those under 15, who spend 80 minutes on the app per day.
  • TikTok is opened 8 times per day by an average user.
  • Despite high usage rates, engagement rates are low, at just 29%.
  • The highest earners on TikTok are Addison Rae ($5 million), Charli D’Amelio ($4 million), Dixie D’Amelio ($2.9 million), Loren Gray ($2.6 million), and Josh Richards ($1.5 million).
  • 2 in 5 TikTok users come from families with household incomes higher than $100,000.

Clubhouse Statistics

  • The number of registered Clubhouse users jumped from 2 million to 6 million between January and February 2021.
  • The app was valued at $1 billion in February 2021. With this valuation, it is now considered a Unicorn startup. Other Unicorns include Uber and Airbnb.
  • Over 180 organizations and venture capitalists have helped Clubhouse raise over $10 million.
  • Clubhouse is the 5th-most popular app on the App Store and was downloaded 2.3 million times in January of 2021.
  • The app is home to notable public figures such as Elon Musk, Mark Zuckerburg, 21 Savage, and Drake.
  • Users spend an average of 11-22 hours on the app every week.

Our team of experts is adept at developing cross-channel strategies that elevate your social media strategy to help you connect with customers both current and future. Reach out today to get started.