At The Loop, we’re experts in digital marketing, including content marketing, email marketing, and social media marketing.
But things move fast and constantly evolve in digital marketing, making it challenging to stay on top of the trends. Don’t worry – we’ve got you covered.
100+ Digital Marketing Statistics for 2024
Digital Marketing Statistics
78% of marketers say they have a small marketing team of between one and three people, most often a writer, social media manager, and SEO specialist.
On average, people are exposed to 4,000-10,000 ads per day.
53% of marketers spend at least half of their budget on lead generation.
The 500 most popular search terms comprise 8.4% of all search volume.
Most pages (91%) see no organic search traffic from Google.
Mobile display ad spending will decelerate 7.8% year over year from 2022 to 2023.
Across the globe, digital ad spend is expected to grow to $667 Billion in 2024.
Just 3 in 5 marketers believe their strategy is effective.
40% of marketers say proving the ROI of their marketing activities is their biggest challenge.
More than half of smartphone users have discovered a new company or product when searching on their phone – and 76% who search on their phones want to visit a business the same day.
One in three people respond to text message CTAs, and 47% of those end up making a purchase.
Mobile devices now generate 55% of all website traffic globally.
Mobile advertising spending will hit nearly $400 billion in 2024.
Google sees an estimated 8.5 billion searches each day.
49% of shoppers say they use Google to research an online purchase.
SEO Statistics
Google sees over 2 trillion searches per year.
3 in 4 SEO experts charge a monthly retainer fee, often between $500 and $1,000.
Most SEO experts (88%) charge $2500-$500 per project.
68% of all online interactions start with a search engine.
75% of those using a search engine will only go as far as the first page of search results.
The first organic search results have an average CTR of 27%.
SEO drives 1,000%+ more traffic than social media.
YouTube is the most searched term on Google.
83% of marketers believe that higher quality content posted less often is the most effective SEO route compared to lower quality content published at a higher frequency.
Less than 6% of pages will rank in the top 10 results within a year of publication.
More than 3 in 4 marketers say SEO is better than PPC for generating sales.
85% of marketers rely on website analytics and SEO tools for campaign tracking, and Google Analytics is the most-used tool.
66% of all websites lack a collection of backlinks.
70.87% of queries with more than 10,000 monthly searches consist of only one or two words.
Long content receives 77.2% more backlinks than short articles.
Less than 1% of Google clicks occur on the second page.
Yelp appears in the top five search results for 92% of Google web queries, including a city and business category.
Content Marketing Statistics
73% of marketers say content marketing is essential for their overall strategy.
70% of marketers actively invest in content marketing, and 78% of companies have one to three content specialists.
Content marketing costs 62% less than traditional marketing but generates three times as many leads.
SMBs spend an average of $10,000 per year on content marketing; one in six enterprise-level organizations spend upwards of $10,000,000.
Around 30% of marketers create original research and studies.
The average cost of buying a link is $361.44, compared to $77.80 to publish a guest post.
Companies with blogs see 67% more leads per month than those without.
The three most popular content formats are blog posts, case studies, and customer success stories. More than 80% of blog traffic comes from desktops.
Articles that are longer than 3,000 words generate the most traffic.
43% of all websites built use WordPress as their CMS.
Social Media Statistics
91% of markets planned to increase or maintain their investment in YouTube in 2023.
There are over 4.8 billion people on social media.
The most popular social media networks, ranked by number of users, are Facebook, YouTube, WhatsApp, and Facebook Messenger.
94% of marketers use social media for content distribution.
72% of marketers say Instagram is the most important social media platform for influencer marketing.
TikTok has the highest engagement rate of any social media platform at 4.25%.
Instagram Reels are how 30% of users use the platform.
LinkedIn has more than 900 million users in over 200 countries and territories.
96% of B2B marketers use LinkedIn for organic content distribution and 83% for paid social. It is the most-used platform in both content distribution types.
Posts with 1,900–2,000 words perform best regarding views and engagement on LinkedIn.
A majority of TikTok users are between the ages of 25-34 years old.
Social media ads saw an average CTR of 1.6% in Q2 2023.
Social media advertising is used by 83% of marketers and ranked second in success behind search engine marketing.
Posts and stories are the most effective types of influencer marketing.
Since X’s rebrand, the social media platform has lost 500,000 daily sign-ups and 200 million active minutes.
Facebook ad spending totaled more than $31 billion in 2020, up 5% from 2019.
Paid Search and PPC Statistics
37% of the internet uses an ad blocker.
With 96% of brands using it, Google Ads is the most popular PPC network. The platform can increase brand awareness by up to 80%.
On average, businesses typically make $3 for every $1.60 spent on Google Ads.
About 80% of Google’s total revenues come from Google Ads, with 96% of brands spending money on the platform.
On average, the yearly cost of PPC is between $108,000 and $120,000.
74% of brands call PPC a massive driver for their business, and 64% plan to increase their budget in the next year.
At over $54, the most expensive Google Ad Keyword is “insurance.”
The average CPC in Google Ads is $2.69 on the search network and $0.63 on the display network.
Legal services have the highest CPC ($6+), while advocacy and nonprofit groups have the lowest ($2 or less).
Video ads are clicked 73% more often than traditional banner ads.
The average cost per click (CPC) for Google Ads is $2.69 on the search network. This drops to $0.63 on the display network.
About four times as many people will click a paid search ad on Google (63%) than on any other search engine. This includes Amazon (15%), YouTube (9%), and Bing (6%).
Users who arrive at a business site from paid ads are more likely to buy than those from an organic link.
Email Marketing Statistics
Gmail accounts for 27.8% of all email readers.
99% of users check their email every single day.
90% of B2B marketers say email newsletters are an essential source of success in their content marketing plan.
Words such as “help,” “free,” “reminder,” and “% off discount” are most likely to negatively impact the open rate of an email. And, 69% of email recipients say they can tell if an email is spam just by the subject line.
Tuesdays and Thursdays remain the best days to send emails.
More than 75% of email ROI comes from segmented email campaigns.
You are up to six times more likely to get a click from an email than from a tweet – and including a video can increase that by up to 300%, while social sharing buttons increase CTR by 158%.
Mobile devices account for 2 out of 5 of opened emails.
An estimated 347 billion emails will be sent and received by the end of 2023.