7 Tips for Writing Social Media Brand Guidelines for Your Team
The social media brand guidelines will act as an actionable mission statement that brings your team together and helps them speak with a unified voice. Additionally, you’ll be able to onboard new employees more quickly.
6 Brand Personalities – Take Our Brand Personality Quiz!
Haven’t taken the Brand Personality Quiz Yet? Take it Now! One way to influence the way that people perceive your brand is by establishing your brand personality. This is achieved by assigning human qualities and character traits to your brand and describing it...
Email Marketing: How many emails are too many?
How many emails are too many? When 70% or more of the marketing emails that you are sending out go unopened it can feel daunting or even fruitless to increase the frequency. Fortunately, the first impression an email makes is that headline in the inbox. Even if the...
Instagram for Business: A complete guide 2020
If your business hasn’t included Instagram in your marketing plan, you’re missing out on a wide world of advertising opportunities and exposure. However, in a sea of more than 1 billion active users, it can be difficult to get the right eyes on your account. Resolve...
Is Email Marketing Dead?
Did you know that email marketing is forty-eight years old this year? It seems hard to believe that email has been around for nearly half a century. In that time, we’ve grown accustomed to a daily onslaught of emails in our inbox. Some are useful, and some are...
Improve Your Facebook Ads in 2020
With 2.38 billion monthly active users, Facebook is the world’s most popular social network. Facebook ads should be a priority in your company’s digital marketing plan, but navigating the ever-changing world of Facebook Business can be tricky. Whether you’re a...
A Guide to Managing Multiple Instagram Accounts
Are you feeling overwhelmed by the number of Instagram accounts you are managing? Don’t worry. Juggling multiple social media accounts is a reality faced by many digital marketers. Staying on top of numerous Instagram accounts can be stressful without the right...
Top Influencer Marketing Strategies for 2020
In a world where consumers are using ad blockers and trading out live television and radio for ad-free streaming services, it’s important to rethink your company’s advertising game plan. Nowadays, consumers are checking in with their peers and role models for advice...
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