Creating Video for Your Business – You Can Do It!

Creating Video for Your Business – You Can Do It!

There is no question that we live in an always evolving digital world. Consumers derive so much of their knowledge, and base so much of their decision-making, on what they research about companies and products online. Because information is literally “at the fingertips” of your customers (and potential customers), you need to take advantage of how technology can help you reach them. One of the most influential ways technology can help you visually express your message and stand out from the crowd is video.

How to Use Custom Online Audiences for Facebook

How to Use Custom Online Audiences for Facebook

There’s no doubt that when used correctly, Facebook is an important front in a brand’s digital marketing attack…and it doesn’t look like the platform’s influence is slowing down anytime soon. In our last decade digital marketing experience, we’ve watched Facebook grow and develop features to accommodate targeted marketing. One of these features, in particular, the ability to use custom online audiences, has been a game-changer that continues to make waves in the digital marketing world.

If you or your brand aren’t already using custom online audiences on Facebook, you should be! Simply put, without the use of this feature, you’re most likely leaving a huge percent of your return growth potential untapped. Wondering how you might go about using custom online audiences? We’ve got you covered with our easy-to-follow run-down below.

How Your Business Can Use Audience Segmentation in Online Marketing

How Your Business Can Use Audience Segmentation in Online Marketing

Have you ever visited a company’s website and then later received an advertisement for their product, as if they were reading your mind? If so, you may have been a victim of that company’s audience segmentation process.

While those advertising messages may seem pesky at first, audience segmentation is not a bad thing if you are a business owner or marketer – and your business should be able to use them to grow its digital marketing success.

6 Easy Ways to Win at Content Marketing

6 Easy Ways to Win at Content Marketing

If you are a business with a web presence you may have already realized the importance of content marketing for digital marketing success. As a brand, you have an opportunity to show that you are an expert in the field by creating expanded content or blogs. This content can encourage visitors to return to your site and it can also bring in new customers who are interested in the wealth of content you are providing.

Answers to Your Questions on Google Questions and Answers | April 2018

Answers to Your Questions on Google Questions and Answers | April 2018

Google Maps now has a “Questions and Answers” section for local businesses, a new feature that began rolling out in mid-2017. This feature can be accessed on the Google Maps Android App, Google Maps on desktops, and Google Maps on mobile searches. It is not yet available on the Google Maps iPhone app. However, expect it to expand to more devices in the near future.

Why Reviews Are Important

Online customer review management is an extremely effective approach for driving sales.  Customers want to read reviews before making decisions.  Having very few reviews or many bad reviews can easily damage the reputation of your business and drive customers...
7 Tips for Picking Your Domain

7 Tips for Picking Your Domain

Whether you are starting a new business online or are an existing business making a website for the first time, choosing a domain name can be a complex process. You may have the perfect name in mind, but it could be claimed by someone else. It does not help that there are bad users who actively buy up domains with the intention of selling them. Here are 7 tips to help you find the perfect domain name for your business.