The Top Reasons Why Manufacturing and Industrial Companies are Growing Their Online Marketing Activities
Online marketing has quickly become a top priority for many brands and industries. With its cost-effective advertising options, instant access to audience data and increasing ease of use, it has never been simpler to deliver your message to potential clients through...Your Website is like a Car…
Understanding the parts of a website can be confusing if you don’t know the lingo, but you do not need to be an expert to get a handle on the big picture. Think of your website as a...
Online Marketing for Seasonal Businesses
For most businesses, marketing year round is a no-brainer. If you are a retailer, you can offer different holiday deals throughout the year. Clothing lines can offer different clothing selections. Restaurants might offer special meals and drinks to go with the...
Is Social Media/Video a Good Way to Market My Brand?
Social media and video are powerful marketing tools that allow you to quickly reach your target audience, establish a personal relationship with them, and build up your customer base. But, are social media and video really a good way to market your brand? Let’s take a...
7 Tips for Picking Your Domain
Whether you are starting a new business online or are an existing business making a website for the first time, choosing a domain name can be a complex process. You may have the perfect name in mind, but it could be claimed by someone else. It does not help that there are bad users who actively buy up domains with the intention of selling them. Here are 7 tips to help you find the perfect domain name for your business.
Navigating the World of Social Media and Video Marketing
Social media and video marketing are powerful marketing tools that can make a significant impact on your business. They help to build credibility, increase consumer trust, and make you more relatable. You also instantly become more accessible to the public…
Creating Video for Your Business – You Can Do It!
There is no question that we live in an always evolving digital world. Consumers derive so much of their knowledge, and base so much of their decision-making, on what they research about companies and products online. Because information is literally “at the fingertips” of your customers (and potential customers), you need to take advantage of how technology can help you reach them. One of the most influential ways technology can help you visually express your message and stand out from the crowd is video.
How to Use Custom Online Audiences for Facebook
There’s no doubt that when used correctly, Facebook is an important front in a brand’s digital marketing attack…and it doesn’t look like the platform’s influence is slowing down anytime soon. In our last decade digital marketing experience, we’ve watched Facebook grow and develop features to accommodate targeted marketing. One of these features, in particular, the ability to use custom online audiences, has been a game-changer that continues to make waves in the digital marketing world.
If you or your brand aren’t already using custom online audiences on Facebook, you should be! Simply put, without the use of this feature, you’re most likely leaving a huge percent of your return growth potential untapped. Wondering how you might go about using custom online audiences? We’ve got you covered with our easy-to-follow run-down below.
How Your Business Can Use Audience Segmentation in Online Marketing
Have you ever visited a company’s website and then later received an advertisement for their product, as if they were reading your mind? If so, you may have been a victim of that company’s audience segmentation process.
While those advertising messages may seem pesky at first, audience segmentation is not a bad thing if you are a business owner or marketer – and your business should be able to use them to grow its digital marketing success.
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