To say that online customer reviews are essential would be an understatement. The fact is that businesses that have excellent (and plentiful) customer reviews attract more customers than those businesses that do not.
Keyword search is an integral part of the SEO process and is a requirement if you want the right people to find your content. Identifying, researching, and planning the best keywords to get your website or blog viewed by your target audience is not always the most straightforward task.
You’ve put in the work creating hundreds of different pieces of content: videos, emails, blog posts. But what do you do afterward? How and, more importantly, what do you track to determine which content works and what doesn’t?
On the list of the worst ways to spend your time, waiting on hold on the phone with that annoyingly loud, upbeat, jazzy tune playing in the background makes the top ten. Thankfully, more and more businesses have entered the digital age and are offering the comfort of sending an email from home with the immediacy of speaking with someone on the telephone.
Modular web design is the backbone of many website builders, but you need to know how it works to save hours building new pages without a plan. Our guide to modular web design helps you understand best practices and how to utilize them to build a streamlined, easy-to-maintain website.
Like every other user of Google Analytics in the world, we are getting used to the new reality of Google Analytics 4 taking over from our beloved Universal Analytics. And some things still need to be done.
In 2023, if your business isn’t involved in digital marketing, you’re already losing out on profits. Our guide to content marketing for small businesses aims to simplify what that means, how content marketing works for your business, and where to get started.
Does your current website meet accessibility standards? As your website’s owner, you are responsible for ensuring your website is compatible with assistive technologies such as screen readers, voice recognition software, and/or selection switches.
There are over one billion websites, and the average user visits at least one hundred different sites daily. That’s why it is vital to provide users with a smooth, memorable online experience; otherwise, potential customers will forget about you. Staying on top of what’s happening in web design only benefits your organization. Here are nine of the hottest web design trends hitting the internet in 2023.
Has your business focused all its digital marketing resources on one platform or strategy? Savvy financial portfolio managers know it is important to spread risk by diversifying their investment portfolios. It’s time to do the same for your digital marketing strategy.