by Elijah Litscher | Oct 12, 2018 | Social Media
There’s no doubt that when used correctly, Facebook is an important front in a brand’s digital marketing attack…and it doesn’t look like the platform’s influence is slowing down anytime soon. In our last decade digital marketing experience, we’ve watched Facebook grow and develop features to accommodate targeted marketing. One of these features, in particular, the ability to use custom online audiences, has been a game-changer that continues to make waves in the digital marketing world.
If you or your brand aren’t already using custom online audiences on Facebook, you should be! Simply put, without the use of this feature, you’re most likely leaving a huge percent of your return growth potential untapped. Wondering how you might go about using custom online audiences? We’ve got you covered with our easy-to-follow run-down below.
by Elijah Litscher | Aug 23, 2018 | Online Marketing General
Have you ever visited a company’s website and then later received an advertisement for their product, as if they were reading your mind? If so, you may have been a victim of that company’s audience segmentation process.
While those advertising messages may seem pesky at first, audience segmentation is not a bad thing if you are a business owner or marketer – and your business should be able to use them to grow its digital marketing success.
by Elijah Litscher | Jun 8, 2018 | Inbound Marketing, Online Marketing General
If you are a business with a web presence you may have already realized the importance of content marketing for digital marketing success. As a brand, you have an opportunity to show that you are an expert in the field by creating expanded content or blogs. This content can encourage visitors to return to your site and it can also bring in new customers who are interested in the wealth of content you are providing.
by Elijah Litscher | Apr 5, 2018 | Google, Local Marketing, Online Marketing General
Google Maps now has a “Questions and Answers” section for local businesses, a new feature that began rolling out in mid-2017. This feature can be accessed on the Google Maps Android App, Google Maps on desktops, and Google Maps on mobile searches. It is not yet available on the Google Maps iPhone app. However, expect it to expand to more devices in the near future.
by Elijah Litscher | Mar 6, 2018 | Uncategorized
The 10 Mistakes Made with Google AdWords Campaigns from Elijah Litscher Get Timely News and Chicago Online Marketing Tips to Help Your Business subscribe to our email newsletter we will never sell or give your information to any third parties Success! First Name Last...
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by Elijah Litscher | Dec 4, 2017 | Online Marketing General
The marketing planning calendar is one of the most powerful tools that any online marketer can use. Veteran online marketing professionals will tell you that expertise in email marketing, social media outlets, and content marketing is just the beginning –...
by Elijah Litscher | Oct 19, 2017 | Uncategorized
Online customer review management is an extremely effective approach for driving sales. Customers want to read reviews before making decisions. Having very few reviews or many bad reviews can easily damage the reputation of your business and drive customers...
by Elijah Litscher | Sep 15, 2017 | Chicago Online Marketing Events, Uncategorized
It is important for local businesses to appear in search engines and on mapping applications. Research shows that 4 in 5 consumers use search engines when looking for information about local businesses and 30% of mobile phone searches are related to location. 50% of...
by Elijah Litscher | Aug 15, 2017 | Uncategorized
Whether you are starting a new business online or are an existing business making a website for the first time, choosing a domain name can be a complex process. You may have the perfect name in mind, but it could be claimed by someone else. It does not help that there are bad users who actively buy up domains with the intention of selling them. Here are 7 tips to help you find the perfect domain name for your business.
by Elijah Litscher | Jun 9, 2017 | Online Marketing General
While it may be complex, keyword search is an important part of the SEO process and should be a requirement if you want your content to be found by the right people. Coming up with the best keywords to get your website or blog viewed by your target audience can be...
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