Go right to the Brand Personality Quiz. What is a Brand? A brand is any visual or identifying element that differentiates you from your competitors. Name Images Colors Logos Graphics Fonts What is a Brand Personality? A brand personality is made up of a set of human...
How many emails are too many? When 70% or more of the marketing emails that you are sending out go unopened it can feel daunting or even fruitless to increase the frequency. Fortunately, the first impression an email makes is that headline in the inbox. Even if the...
If your business hasn’t included Instagram in your marketing plan, you’re missing out on a wide world of advertising opportunities and exposure. However, in a sea of more than 1 billion active users, it can be difficult to get the right eyes on your account. Resolve...
Did you know that email marketing is forty-eight years old this year? It seems hard to believe that email has been around for nearly half a century. In that time, we’ve grown accustomed to a daily onslaught of emails in our inbox. Some are useful, and some are...
With 2.38 billion monthly active users, Facebook is the world’s most popular social network. Facebook ads should be a priority in your company’s digital marketing plan, but navigating the ever-changing world of Facebook Business can be tricky. Whether you’re a...
Are you feeling overwhelmed by the number of Instagram accounts you are managing? Don’t worry. Juggling multiple social media accounts is a reality faced by many digital marketers. Staying on top of numerous Instagram accounts can be stressful without the right...
In a world where consumers are using ad blockers and trading out live television and radio for ad-free streaming services, it’s important to rethink your company’s advertising game plan. Nowadays, consumers are checking in with their peers and role models for advice...
Behind every successful business, there’s an exceptional customer service team fueling its growth. A seamless customer care process boosts brand loyalty and creates new business opportunities from positive reviews and word-of-mouth recommendations. Live Chat is...
Updated October 2019 A digital marketer’s clientele typically consists of a diverse group of individuals from a wide array of industries. And, since digital marketing is a service-based business, it requires you to be flexible and creative in communicating and...
In order to keep your business relevant, it is essential that you evolve your technology over time and make needed updates and improvements to your website. Sometimes that may look like a complete overhaul or it could be as simple as a few changes like adding a call...
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