In a world where consumers are using ad blockers and trading out live television and radio for ad-free streaming services, it’s important to rethink your company’s advertising game plan. Nowadays, consumers are checking in with their peers and role models for advice...
Behind every successful business, there’s an exceptional customer service team fueling its growth. A seamless customer care process boosts brand loyalty and creates new business opportunities from positive reviews and word-of-mouth recommendations. Live Chat is...
Updated October 2019 A digital marketer’s clientele typically consists of a diverse group of individuals from a wide array of industries. And, since digital marketing is a service-based business, it requires you to be flexible and creative in communicating and...
In order to keep your business relevant, it is essential that you evolve your technology over time and make needed updates and improvements to your website. Sometimes that may look like a complete overhaul or it could be as simple as a few changes like adding a call...
A Call-to-action (CTA) is a critical visual element on a website that entices users to take specific actions, like sign-up for a newsletter, share a blog post, or complete a purchase. Compelling call-to-action buttons can guide users into your marketing funnel,...
When it comes to the complex, fast-paced world of digital marketing, many of us welcome time-saving tricks and tools with open arms. The Chrome Web Store contains hundreds of free extensions, many of which can make your work online more productive. These eight tools...
Online marketing has quickly become a top priority for many brands and industries. With its cost-effective advertising options, instant access to audience data and increasing ease of use, it has never been simpler to deliver your message to potential clients through...
Understanding the parts of a website can be confusing if you don’t know the lingo, but you do not need to be an expert to get a handle on the big picture. Think of your website as a...
Updated April 2019 For most businesses, marketing year round is a no-brainer. If you are a retailer, you can offer different holiday deals throughout the year. Clothing lines can offer different clothing selections. Restaurants might offer special meals and drinks...
Social media and video are powerful marketing tools that allow you to quickly reach your target audience, establish a personal relationship with them, and build up your customer base. But, are social media and video really a good way to market your brand? Let’s take a...
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