by | In The Loop, Web Design

Does your current website meet accessibility standards? As your website’s owner, you are responsible for ensuring your website is compatible with assistive technologies such as screen readers, voice recognition software, and/or selection switches.

by | Branding, Web Design

There are over one billion websites, and the average user visits at least one hundred different sites daily. That’s why it is vital to provide users with a smooth, memorable online experience; otherwise, potential customers will forget about you. Staying on top of what’s happening in web design only benefits your organization. Here are nine of the hottest web design trends hitting the internet in 2023.

by | In The Loop

Has your business focused all its digital marketing resources on one platform or strategy? Savvy financial portfolio managers know it is important to spread risk by diversifying their investment portfolios. It’s time to do the same for your digital marketing strategy.

by | Local Marketing, Online Marketing

We understand how difficult it is to choose a digital marketing agency, but there are three key reasons why you should work with a full-service digital marketing agency.

by | In The Loop, Industry News

Pictograms made their debut at the Tokyo Olympics in 1964. They were created as a way to “communicate to a global audience without using written language.” Since Tokyo 1964, pictograms have been a staple of the Olympics with each host city creating their own version of the pictograms to further the visual identity of their Olympic Games.

by | Email Marketing, Industry News, Online Marketing

The idea that email marketing is dead existed long before the smartphone and continues to this day. Marketing influencers argue over email’s value over other social media platforms or discuss how the new iOS will ruin your list. 

by | In The Loop, Industry News

In 2022, the digital marketing landscape changed forever with the introduction of widely-used artificial intelligence content creation tools, the continued growth of short-form video on social media, and Google algorithm changes that affected every small business’s SEO practices.

by | Online Marketing, Social Media

When it comes to developing a cross-channel strategy for your business, it’s crucial to take advantage of the incredible reach that social media platforms have. We’ve got you covered with 100+ social media statistics to help guide your online marketing efforts in 2023.

by | Branding, Industry News, Local Marketing, Social Media

When it comes to marketing your business online, Instagram plays a vital role in effectively connecting with your customers. That’s why we created this ultimate guide to Instagram to help you through every step in the Instagram marketing process. From creating an account to building your audience to posting tips and updates, this one-stop, comprehensive guide will help your Instagram marketing strategy soar in 2023.

by | Email Marketing

The consensus around email marketing is that despite new mobile privacy policies, there continues to be no better way to speak directly with your customers. We broke down the statistics into five categories: general information, subject lines, mobile use, personalization, and frequency.