How Your Business Can Use Audience Segmentation in Online Marketing

How Your Business Can Use Audience Segmentation in Online Marketing

Have you ever visited a company’s website and then later received an advertisement for their product, as if they were reading your mind? If so, you may have been a victim of that company’s audience segmentation process.

While those advertising messages may seem pesky at first, audience segmentation is not a bad thing if you are a business owner or marketer – and your business should be able to use them to grow its digital marketing success.