Nearly all customers (88%) trust online reviews as much as a personal recommendation and 40% read them on a regular basis. With these numbers growing, it’s more important than ever to make sure your reputation precedes you – in a good way.
Reviews are also a factor in whether someone clicks on your business listing or search result in Google, as the “stars” are prominently displayed. When a high review rating average is embedded on your website, customers know you are a safe bet to give them excellent service.
The best review management programs succeed because they build many positive reviews, limit negative reviews, and create a system for responding to all of them.
But to build reviews, you need to go further than just asking for them. You need to make the process easy for everyone involved. You need to have a policy for responding to reviews. That’s where our team comes in and creates a review funnel on your behalf as part of your overall marketing strategy.
The review funnel is helpful for local business or any online presence to manage online reviews easily by getting customers into the funnel, guiding them through the review process, and providing an easy place to monitor reviews and respond to them.
97% of consumers read reviews before purchasing a product
Reviews can increase conversions by 270%
Customer reviews are trusted 12 times more than manufacturer reviews
82% of shoppers look specifically for negative reviews. Build many good ones to protect yourself
Simply put, investing in a review management program gives you the power to take control of your online reputation and improve the customer experience.
At The Loop Marketing, we know how important it is to do it effectively. What sets our review marketing channel program apart from the others?