As a small business owner, you’ve got a lot on your plate. To help you out, we looked at some of the most common small business digital marketing myths, according to Google. What we found might surprise you.
When it comes to developing a cross-channel strategy for your business, it’s crucial to take advantage of the incredible reach that social media platforms have. We’ve got you covered with 100+ social media statistics to help guide your online marketing efforts in 2024.
It is vital for you to maintain an up-to-date website. This is where our annual website audit checklist comes in handy! So go ahead, take a few minutes now, and then relax, knowing that you’ll check things off of this list, so you don’t have to worry about them later.
While your website might be all about beauty, movement, and colors, everything eventually comes down to the numbers. How many clicks will you get if you move your button to the navigation? Which phrasings lead to the most conversions?
To say that online customer reviews are essential would be an understatement. The fact is that businesses that have excellent (and plentiful) customer reviews attract more customers than those businesses that do not.
Keyword search is an integral part of the SEO process and is a requirement if you want the right people to find your content. Identifying, researching, and planning the best keywords to get your website or blog viewed by your target audience is not always the most straightforward task.
You’ve put in the work creating hundreds of different pieces of content: videos, emails, blog posts. But what do you do afterward? How and, more importantly, what do you track to determine which content works and what doesn’t?
On the list of the worst ways to spend your time, waiting on hold on the phone with that annoyingly loud, upbeat, jazzy tune playing in the background makes the top ten. Thankfully, more and more businesses have entered the digital age and are offering the comfort of sending an email from home with the immediacy of speaking with someone on the telephone.
Like every other user of Google Analytics in the world, we are getting used to the new reality of Google Analytics 4 taking over from our beloved Universal Analytics. And some things still need to be done.