Category: Online Marketing

To say that online customer reviews are essential would be an understatement. The fact is that businesses that have excellent (and plentiful) customer reviews attract more customers than those businesses that do not.

Keyword search is an integral part of the SEO process and is a requirement if you want the right people to find your content. Identifying, researching, and planning the best keywords to get your website or blog viewed by your target audience is not always the most straightforward task.

You’ve put in the work creating hundreds of different pieces of content: videos, emails, blog posts. But what do you do afterward? How and, more importantly, what do you track to determine which content works and what doesn’t?

On the list of the worst ways to spend your time, waiting on hold on the phone with that annoyingly loud, upbeat, jazzy tune playing in the background makes the top ten. Thankfully, more and more businesses have entered the digital age and are offering the comfort of sending an email from home with the immediacy of speaking with someone on the telephone.

Like every other user of Google Analytics in the world, we are getting used to the new reality of Google Analytics 4 taking over from our beloved Universal Analytics. And some things still need to be done.

We understand how difficult it is to choose a digital marketing agency, but there are three key reasons why you should work with a full-service digital marketing agency.

The idea that email marketing is dead existed long before the smartphone and continues to this day. Marketing influencers argue over email’s value over other social media platforms or discuss how the new iOS will ruin your list. 

When it comes to developing a cross-channel strategy for your business, it’s crucial to take advantage of the incredible reach that social media platforms have. We’ve got you covered with 100+ social media statistics to help guide your online marketing efforts in 2023.

An online marketing calendar is one of the most powerful tools that any online marketer can use. Veteran online marketing professionals understand that expertise in email marketing, social media outlets, and content marketing is just the beginning – coordinating these tools into an overall online marketing strategy makes everything run smoothly and efficiently.

Choosing the right platform is critical when setting up your email marketing strategy, as different services provide different features, pricing plans, and growth opportunities. Our email marketing team at The Loop Marketing pitted some of the biggest email marketing platforms against each other to help you choose the best one.