Have you ever visited a company’s website and then later received an advertisement for their product, as if they were reading your mind? If so, you may have been a victim of that company’s audience segmentation process.
While those advertising messages may seem pesky at first, audience segmentation is not a bad thing if you are a business owner or marketer – and your business should be able to use them to grow its digital marketing success.
If you are a business with a web presence you may have already realized the importance of content marketing for digital marketing success. As a brand, you have an opportunity to show that you are an expert in the field by creating expanded content or blogs. This content can encourage visitors to return to your site and it can also bring in new customers who are interested in the wealth of content you are providing.
Google Maps now has a “Questions and Answers” section for local businesses, a new feature that began rolling out in mid-2017. This feature can be accessed on the Google Maps Android App, Google Maps on desktops, and Google Maps on mobile searches. It is not yet available on the Google Maps iPhone app. However, expect it to expand to more devices in the near future.