by Elijah Litscher | Online Marketing General, Social Media

The social media brand guidelines will act as an actionable mission statement that brings your team together and helps them speak with a unified voice. Additionally, you’ll be able to onboard new employees more quickly.

by Elijah Litscher | Online Marketing General

Haven’t taken the Brand Personality Quiz Yet? Take it Now! One way to influence the way that people perceive your brand is by establishing your brand personality. This is achieved […]

by Elijah Litscher | Chicago Online Marketing Events, Online Marketing General, Social Media, Web Design

Go right to the Brand Personality Quiz. What is a Brand? A brand is any visual or identifying element that differentiates you from your competitors. Name Images Colors Logos Graphics […]

by Elijah Litscher | Email Marketing, Online Marketing General

Did you know that email marketing is forty-eight years old this year? It seems hard to believe that email has been around for nearly half a century. In that time, […]

by Elijah Litscher | Online Marketing General, Social Media

Are you feeling overwhelmed by the number of Instagram accounts you are managing? Don’t worry. Juggling multiple social media accounts is a reality faced by many digital marketers. Staying on […]

by Elijah Litscher | Chicago Online Marketing Events, Online Marketing General

Behind every successful business, there’s an exceptional customer service team fueling its growth. A seamless customer care process boosts brand loyalty and creates new business opportunities from positive reviews and […]

by Elijah Litscher | Online Marketing General, Web Design

In order to keep your business relevant, it is essential that you evolve your technology over time and make needed updates and improvements to your website. Sometimes that may look […]

by Elijah Litscher | Online Marketing General, Web Design

A Call-to-action (CTA) is a critical visual element on a website that entices users to take specific actions, like sign-up for a newsletter, share a blog post, or complete a […]

by Elijah Litscher | Google, Online Marketing General, Social Media, Web Design

When it comes to the complex, fast-paced world of digital marketing, many of us welcome time-saving tricks and tools with open arms. The Chrome Web Store contains hundreds of free […]

by Elijah Litscher | Online Marketing General, Uncategorized

Online marketing has quickly become a top priority for many brands and industries. With its cost-effective advertising options, instant access to audience data and increasing ease of use, it has […]