To say that online customer reviews are essential would be an understatement. The fact is that businesses that have excellent (and plentiful) customer reviews attract more customers than those businesses that do not.
Keyword search is an integral part of the SEO process and is a requirement if you want the right people to find your content. Identifying, researching, and planning the best keywords to get your website or blog viewed by your target audience is not always the most straightforward task.
Like every other user of Google Analytics in the world, we are getting used to the new reality of Google Analytics 4 taking over from our beloved Universal Analytics. And some things still need to be done.
Much like the marketing world, Google is ever-changing – and as marketers, it’s more important than ever to keep up with it. As a team of expert digital marketers, we’re dedicated to helping you find success with Google while keeping up with the trends.
In today’s climate, it can be difficult to make the transition from “how things used to be” to “how things are.” From full-scale digital marketing to simply adding your business to Google, there are many tools and simple strategies to get started in the digital world.
Google Maps has a “Questions and Answers” section for local businesses, a new feature that began rolling out in mid-2017. This feature can be accessed on the Google Maps Android App, Google Maps on desktops, and Google Maps on mobile searches. It is not yet available on the Google Maps iPhone app. However, expect it to expand to more devices in the near future.