The idea that email marketing is dead existed long before the smartphone and continues to this day. Marketing influencers argue over email’s value over other social media platforms or discuss how the new iOS will ruin your list.
The consensus around email marketing is that despite new mobile privacy policies, there continues to be no better way to speak directly with your customers. We broke down the statistics into five categories: general information, subject lines, mobile use, personalization, and frequency.
An online marketing calendar is one of the most powerful tools that any online marketer can use. Veteran online marketing professionals understand that expertise in email marketing, social media outlets, and content marketing is just the beginning – coordinating these tools into an overall online marketing strategy makes everything run smoothly and efficiently.
With any email campaign, you have one goal: get people to open your emails. But data tells us that without a great subject line, you won’t break through the noise and your email ends up just another unopened message in someone’s trash folder.
Building an email subscriber list isn’t as simple as asking for an email or putting a button at the top of your menu. If people are already bombarded with hundreds of emails daily, why should they sign up for yours? Our list of five proven ways to grow your email subscriber list for 2023 uses data and analysis to help you stay in touch with your best customers.
Choosing the right platform is critical when setting up your email marketing strategy, as different services provide different features, pricing plans, and growth opportunities. Our email marketing team at The Loop Marketing pitted some of the biggest email marketing platforms against each other to help you choose the best one.
In today’s climate, it can be difficult to make the transition from “how things used to be” to “how things are.” From full-scale digital marketing to simply adding your business to Google, there are many tools and simple strategies to get started in the digital world.