In the complex, fast-paced world of digital marketing, everything can change in the blink of an eye, and it’s up to us to keep up with it. Thankfully, we’ve got help from Google Chrome’s expansive extensions catalog.
With so many to choose from, where do you start? At The Loop Marketing, we rely on some of the best Chrome extensions the browser offers marketers. Here are our favorites.
With Bitly’s Chrome extension, you can create a shortened link for any website and customize it for your company or project. In addition, Bitly provides real-time statistics on each link’s performance, allowing you to see what’s working and what’s not easily.
The Chrome Extension also allows you to add tags to each Bitly link you create, bringing your A/B testing organization to a new level.
The latest version of the Bitly extension allows users to create QR codes that direct customers to menus, registration pages, and so much more.
Pro tip: Upgrade your Bitly account to include custom links. These will allow you to replace the “bit.ly” portion of each link with your brand’s name and increase clicks by 34 percent. View plans and pricing here.
Already a must for social media marketers, Buffer allows users to plan, collaborate on, and publish content across all platforms in one place.
With the extension, users can schedule to Buffer directly from the platform (including Facebook, Instagram, Twitter, and LinkedIn), allowing them to post the articles directly or add them to the schedule.
You will need to create a Buffer account before using this extension.
Nobody wants to be the person constantly emailing a client’s creative department for brand standards or style guides. Enter ColorZilla.
You can quickly identify all colored elements displayed through Chrome using ColorZilla’s Photoshop-quality color picker, CSS gradient editor, and ability to pull colors from Flash objects. Plus, users can store colors for future use.
I’ve found ColorZilla to be an invaluable Google Chrome extension, especially for small businesses and digital marketers.
Its ability to pick and analyze colors on web pages is remarkably useful. For instance, when we were redesigning our website to align with our latest activewear collection, ColorZilla helped us match the exact shades of our products, ensuring a cohesive and visually appealing online presence.
This level of detail in color consistency significantly enhanced our brand’s aesthetic and user experience, making ColorZilla a tool I frequently recommend.
LinkedIn is a fantastic resource for connecting with other professionals, but sometimes, simply connecting isn’t enough. ContactOut is a simple extension that helps users find any LinkedIn user’s email address, phone number, and social media profile (of which there are 740 million).
If the 97% accuracy rate or the fact that 76% of Fortune 500 companies rely on ContactOut isn’t enough for you to sign up, they do offer a free trial. Register here.
Embraced by SEO beginners and experts alike for its intuitive interface, comprehensive data presentation, and immediate insights, the Detailed SEO Extension is a must-have tool in your digital marketing arsenal.
A must-have Chrome extension for any small business implementing an SEO strategy is the Detailed SEO Extension. When activated, it quickly provides key SEO metrics covering aspects such as headings, links, word count, and images. It also provides more technical data around indexing, crawling, and schema.
Marketers can use this information when studying competitors’ content to formulate a strategy on how to create competing content that generates high volumes of targeted traffic. Plus, the UX is super-clean and enjoyable to use!
Glimpse’s Google Trends Chrome Extension is an innovative tool that integrates directly into your browser, offering instant access to the latest Google Trends data without leaving your current tab.
This extension streamlines the process of identifying real-time insights and gauging public interest in specific topics. Simple and effective, Glimpse’s Google Trends Chrome Extension reveals trending topics with a single click, giving you the information you need quickly.
Glimpse’s Google Trends Chrome Extension is one of the best Chrome extensions for small businesses and digital marketers. It enhances the default Google Trends experience and empowers marketers to make more informed decisions.
The number one reason I like the extension is that it offers real-time search volume data. This provides me and my team with a more accurate understanding of keyword popularity and trends. In addition, when you look at a keyword, the extension shows a very comprehensive list of ‘People Also Search For’ long-tail keywords, which has helped me with keyword research and content idea generation. Additional insights include keyword difficulty, CPC, and competition statistics.
Users can also set up alerts and be notified when a topic starts trending. With the ability to discover new trending topics so quickly, marketers can stay ahead of trends and adapt strategies in real time.
Lastly, the extension allows you to easily export Google Trends data to Google Sheets or CSV, which is super convenient!
Google Analytics UTM Builder, a simple yet powerful browser extension, allows marketers to create, manage, and shorten URLs with UTM parameters directly from their browser.
The extension boasts a user-friendly interface and compatibility with most URL-shortening services, making it indispensable for digital marketing professionals.
It’s quick, consistent, and trusted by marketing professionals worldwide as the best way to keep track of your organic traffic, ads, and other marketing campaigns.
One of the best Google Chrome extensions for small businesses and digital marketers is ‘Google Analytics URL Builder.’ This tool is incredibly useful for tracking the performance of your marketing campaigns. It allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.
For a business like JetLevel Aviation, where understanding the effectiveness of each marketing effort is crucial, this extension helps precisely measure which campaigns drive the most traffic and conversions. It simplifies the process of creating trackable URLs, saving time and providing valuable insights into your marketing strategies. I highly recommend it for its ease of use and the depth of insights it can provide into campaign performance.
Few Chrome extensions are as simple to use while functionally advanced as the Guide Creator by HubSpot. Using a few simple clicks here and there, the Guide Creator allows you to develop walk-throughs and step-by-step guides for customers, clients, and colleagues.
As you move through your processes, the Guide Creator automatically captures screenshots of your actions and labels them accordingly. All you need to do is adjust the wording and crop the images, and within minutes, you have an easy-to-follow walk-through guide.
What I love about this extension is how simple it makes everything for users. If you have procedures to share with colleagues or provide customer support, the HubSpot Guide Creator allows you to create high-quality looking documents within minutes.
Sure, spellcheck is fine, but what if it could detect grammatical errors and highlight contextual mistakes while providing weekly feedback on your writing performance?
Whether writing tweets, drafting an email, or updating your company’s Facebook page, Grammarly double-checks nearly all your web copy. They’ve also recently included generative AI to assist in re-writing those tricky sentences or paragraphs.
Plus, it has a tone detector and plagiarism checker, so you have a personal writing coach at your fingertips.
It’s essential to clear your cache while making website updates, but admittedly, taking the time to manually clear the history and cache on Google Chrome can be cumbersome. This extension lets you clear both in one click and easily indicate how far back you’d like removed.
Much like ContactOut, Hunter is a great way to find the email addresses of other professionals. Rather than just using LinkedIn, Hunter goes one step further and works on the organization’s website, where the individual works.
In addition to name and email, users can access job titles, social networks, and phone numbers.
Don’t worry – Hunter breaks no privacy boundaries since each entry is already online. All data comes from public sources (detailed in the results); Hunter simply stores all the information in one place.
Access to the right data makes all the difference for digital marketers. The Keywords Everywhere Chrome Extension is a game-changer for SEO professionals, content creators, and marketers by providing instant search volume, CPC, and competition data for any keyword directly in your browser.
This invaluable tool integrates seamlessly with your Google searches and many other platforms like YouTube, Amazon, and more, offering a comprehensive view of keyword metrics without switching between tools.
One of the top Google Chrome extensions that I highly recommend for small businesses and digital marketers is Keywords Everywhere. This extension is a game-changer for anyone involved in SEO or keyword research. It provides valuable insights directly in your Google search results, making it a must-have tool.
A thorough summary of search traffic, cost-per-click information, and keyword competitiveness can be found on Keywords Everywhere. This information is essential for crafting effective digital marketing strategies. Moreover, it suggests related keywords, helping you discover untapped opportunities.
I value that Keywords Everywhere doesn’t compromise on security or privacy because I have a strong interest in cybersecurity. It is a safe option for companies worried about internet privacy because it doesn’t require access to your personal data. With this add-on, you can greatly improve your marketing efforts and overall online presence by having easy access to essential SEO statistics in the rapidly evolving digital marketplace.
Keeping track of passwords is never a walk through the park, and it’s tempting to develop bad habits, like using the same password for all of your accounts (or even worse – writing them on sticky notes).
Password manager LastPass is an office favorite for solving this problem.
Instead of having to keep track of passwords for apps and sites we all use, we save them in a virtual vault, which is locked under one password. When we log in, we simply click the LastPass icon in the empty field, and it auto-populates itself.
But it’s more than just a password manager; LastPass creates digital archives for passports, insurance cards, and any other valuable document you might need on the go. Never forget a password again.
Get a boost on your SEO game with this all-in-one toolbar.
While the extension doesn’t have full Moz capabilities, it instantly provides users with basic SEO information and metrics for any page or SERP. This includes link metrics across pages, page elements and attributes, and the ability to highlight keywords quickly.
You’ll have to use Moz’s free subscription to access this tool, which will provide limited features. The Pro Subscription includes more page optimization, metrics, and keyword rating abilities. View plans and pricing here.
The best Google Chrome extension for small businesses and digital marketers to use is the MozBar Chrome extension. With this installed on your Chrome browser, you can quickly get link metrics for pages and URLs as you search. It will display the page authority, domain authority, and backlinks the URLs have.
The MozBar is extremely beneficial because it allows you to quickly see how your competitors’ sites are doing in terms of link-building efforts. You can compare their metrics to yours to see where your site can improve and what their site has that maybe yours doesn’t. It gives you incredibly valuable information at a fast rate.
Aaron Grimes, Industrial Sales, Marketing and Product Manager, TYKMA Electrox
Forget “Prt Scrn” and “Shift-Command-4” – this extension allows you to capture all or part of your screen, annotate screenshots, and record video from your screen and webcam. When you’re done, you can even convert video to GIF and MP4, and capture screenshots of other programs.
If a row of extensions is just as distracting or overwhelming for you as having multiple tabs open at once, One-Click Extension Manager is the answer for you.
The extension allows users to place every extension icon into an easily accessible and searchable drop-down menu where you can easily view, enable, disable, or remove them.
Snov.io revolutionizes finding the right contacts with its cutting-edge email finder and sender tool, directly accessible from your browser. Their extension provides a seamless solution for discovering email addresses and engaging with prospects.
With features like email verification for millions of addresses, automated email sending, and customizable email tracking, Snov.io is a comprehensive platform for boosting your email marketing campaigns.
Snov.io is a great Chrome extension for small businesses and digital marketers. It helps find and validate email addresses quickly, making building email lists easier. This is key for reaching out to customers effectively. Snov.io also tracks when emails are opened, helping marketers understand how well their emails are doing. It’s a useful tool for improving email campaigns and growing a business.
Need Digital Marketing Services? Call The Loop Marketing Today.
The Loop Marketing is a full-service digital marketing agency specializing in helping businesses reach their full potential. Whether it’s content marketing, local SEO, or web design, we love watching the businesses we work with grow.
Elijah Litscher is an author, educator, entrepreneur, and marketing innovator with over 18 years of experience in digital marketing. He has traveled extensively as a professional speaker while educating thousands of business owners across the country in online marketing best practices. Elijah is committed to empowering small and medium-sized businesses to reach their full potential online as founder and Chief Digital Strategist at The Loop Marketing Inc. in Chicago, Illinois.
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Elijah Litscher
Elijah Litscher is an author, educator, entrepreneur, and marketing innovator with over 18 years of experience in digital marketing. He has traveled extensively as a professional speaker while educating thousands of business owners across the country in online marketing best practices. Elijah is committed to empowering small and medium-sized businesses to reach their full potential online as founder and Chief Digital Strategist at The Loop Marketing Inc. in Chicago, Illinois.
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