Keyword search is an integral part of the SEO process and is a requirement if you want the right people to find your content. Identifying, researching, and planning the best keywords to get your website or blog viewed by your target audience is not always the most straightforward task.
You’ve put in the work creating hundreds of different pieces of content: videos, emails, blog posts. But what do you do afterward? How and, more importantly, what do you track to determine which content works and what doesn’t?
Like every other user of Google Analytics in the world, we are getting used to the new reality of Google Analytics 4 taking over from our beloved Universal Analytics. And some things still need to be done.
The team at The Loop Marketing wants to help elevate you and your marketing strategy this year, so we put together a list of 6 easy ways to win at content marketing to give you the best opportunity to rank on Google, drive leads to your website, and increase conversions.
Much like the marketing world, Google is ever-changing – and as marketers, it’s more important than ever to keep up with it. As a team of expert digital marketers, we’re dedicated to helping you find success with Google while keeping up with the trends.