Qualifications
- 2-4 years of experience in social media marketing
- Knowledge of layouts, social media graphic protocols, infographic design, graphic fundamentals
- Knowledge of Canva, Lumen5, CoSchedule (or other graphic design tools and social media scheduling tools)
- Knowledge of Constant Contact, MailChimp, and other various email marketing platforms
- Compelling portfolio of work over a wide range of exact examples
- Excellent eye for detail
- Strong communication skills
- Strong organizational skills
Responsibilities:
- Research ideal audience preferences and discover current trends
- Design posts to capture readers’ curiosity and create buzz around new products/ content
- Measure web traffic and monitor SEO from Social Platforms
- Stay up-to-date with regular changes on all social platforms ensuring maximum effectiveness
- Facilitate online conversations with customers and respond to queries
- Engage with clients for positive response times
- Report on online reviews and feedback from customers, be able to identify when to add them social campaigns
- Develop an optimal posting schedule, considering web traffic, time of day in client location, and customer engagement metrics
- Oversee social media accounts layout, including graphics, messaging, location/about information and images
- Suggest new ways to attract prospective customers by targeting ideal demographics
- Create email marketing campaigns to promote products or services for a wide range of clients
- Ensure marketing message is conveyed clearly and delivered properly to audience
- Ensure messages are sent in proper form and template
- Develop A/B testing strategy for Email Marketing clients
- Proofread emails for clarity, grammar, and spelling
- Develop a personalization strategy for each client’s unique audience
- Include specific graphics, incentives, and detailed descriptions
- Ensure messages are mobile-friendly through testing and review
- Purge non-deliverable email addresses and opt-outs, perform monthly Email System audits for maximum impact
- Include persuasive ‘call-to-actions’ in advertisements and promotions, be able to recognize when a unique call to action should be used
- Track and analyze all social and email marketing campaigns
- Use statistical analysis and reports to create campaigns around client copy
- Social media holiday campaigns
- Create and design various materials, specifically social media graphics, infographics, and email marketing campaigns
- Create on-brand promotional videos using a video-creation platform for a wide variety of clients
- Ability to replicate brand guidelines for a wide variety of clients in multiple industries
- Maintain organization of graphics for a wide variety of clients
Salary and benefits
- Compensation based on experience and skillset
- Referral bonuses
- Work-from-home opportunities
- Medical/Dental/Vision benefits
- Annually set PTO
- Team-building events
- Business-casual work environment
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The Loop Marketing Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
