Responsibilities:
- Social Media
- Research ideal audience preferences and discover current trends
- Design posts to capture readers’ curiosity and create buzz around new products
- Measure web traffic and monitor SEO from Social Platforms
- Stay up-to-date with regular changes on all social platforms ensuring maximum effectiveness
- Facilitate online conversations with customers and respond to queries
- Engage with clients for positive response times
- Report on online reviews and feedback from customers, be able to identify when to add them social campaigns
- Develop an optimal posting schedule, considering web traffic, time of day in client location, and customer engagement metrics
- Oversee social media accounts layout, including graphics, messaging, location/about information and images
- Suggest new ways to attract prospective customers by targeting ideal demographics
- Ensure marketing message is conveyed clearly and delivered properly to the audience
- Ensure messages are sent in proper form and template
- Email Marketing
- Develop A/B testing strategy for Email Marketing clients
- Proofread emails for clarity, grammar, and spelling
- Develop a personalization strategy for each client’s unique audience
- Include specific graphics, incentives, and detailed descriptions
- Ensure messages are mobile-friendly through testing and review
- Purge non-deliverable email addresses and opt-outs, perform monthly Email System audits for maximum impact
- Include persuasive ‘call-to-actions’ in advertisements and promotions, be able to recognize when a unique call to action should be used
- Track and analyze all marketing campaigns
- Use statistical analysis and reports to create campaigns around client copy
- Create email marketing campaigns to promote products or services for a wide range of clients
Job requirements
- Basic knowledge of working within project management tools
- Experience working with the WordPress platform
- Demonstrable practical knowledge of Facebook, Instagram, Twitter, YouTube, Pinterest, etc.
- Demonstrable practical knowledge of MailChimp, Act-on, Constant Contact
- Google Analytics experience
- 1 – 2 years of experience working with digital marketing campaigns under schedules and deadlines
- Working knowledge of SEO, keyword research, and content marketing
- Ability to coordinate creative content (text, image, and video) internally or from subcontractors
- Familiarity with overall online marketing strategies and marketing channels
- Ability to keep up with future trends in digital technologies and act proactively
- Excellent communication skills
- Multitasking and analytical skills
- Ability to set goals and create publishing schedules independently
- Easily adaptable to change in a fast-paced work environment
- Motivated to be a positive contributor to an entrepreneurial workplace
Salary and benefits
- Compensation based on experience and skill set
- Referral bonuses
- Work-from-home opportunities
- Medical/Dental/Vision benefits
- Annually set PTO
- Team-building events
- Business-casual work environment
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The Loop Marketing Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
