Digital Strategist

Responsibilities:

• Assist in setting digital marketing strategies using all necessary tools and platforms (blogs, social media, paid ads, email campaigns)
• Research client industries and develop a strategy based on their buyer profile and journey
• Analyze website traffic metrics and develop ways to enhance visitor number, backlinks, Google Ranking
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends 
• Work with Content team to strategize clientele needs and content/SEO requirements
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency based on data
• Identify advertising needs
• Develop Paid Advertising and Paid Social Campaigns with Content team
• Establish best practices in digital marketing for client profile
• Track any new updates in the digital marketing and technology industries 
• Analyze user behavior, online initiatives, and data from Google Analytics
• Monitor and provide KPI insights and develop next-step strategies
• Create and share performance reports and dashboards
• Analyze the use of multiple marketing funnels and providing actionable insights
• Implement tracking scripts
• Use and implement tools for A/B testing, heat maps, visitor recordings
• Use and implement additional Google Analytics reports – start and stop pages, search console insights, etc
• Setup goals, sales funnels, event tracking in Google, and other analytics tools
• Establish Google Analytics Alert system to maintain key data in real time
• Manage paid advertising budgets

Job requirements

• Demonstrable knowledge of digital marketing tools and platforms such as Moz, Ahrefs, SEMRush, WordPress, BuzzSumo
• 2+ years of experience working with Google Analytics, Google Ads, and Facebook Business Manager
• 2+ years of demonstrable successful digital marketing experience
• Expertise in Google Analytics is required, current individual certifications desired
• Knowledge of Google Partners programs and exams, current individual certifications preferred
• In-depth knowledge of SEO, keyword research, and Google Analytics
• Ability to originate and test creative content (text, image and video)
• Familiarity with online marketing strategies and marketing channels, top of funnel through bottom of funnel
• Ability to grasp future trends in digital technologies and act proactively
• Excellent communication skills
• Multitasking and analytical skills

Salary and benefits 

• Compensation based on experience and skill set
• Referral bonuses
• Work-from-home opportunities
• Medical/Dental/Vision benefits
• Annually set PTO
• Team-building events
• Business-casual work environment

APPLY NOW ONLINE

The Loop Marketing Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Marketing Coordinator

Responsibilities:

• Social Media
• Research ideal audience preferences and discover current trends
• Design posts to capture readers’ curiosity and create buzz around new products
• Measure web traffic and monitor SEO from Social Platforms
• Stay up-to-date with regular changes on all social platforms ensuring maximum effectiveness
• Facilitate online conversations with customers and respond to queries
• Engage with clients for positive response times
• Report on online reviews and feedback from customers, be able to identify when to add them social campaigns
• Develop an optimal posting schedule, considering web traffic, time of day in client location, and customer engagement metrics
• Oversee social media accounts layout, including graphics, messaging, location/about information and images
• Suggest new ways to attract prospective customers by targeting ideal demographics
• Ensure marketing message is conveyed clearly and delivered properly to the audience
• Ensure messages are sent in proper form and template

• Email Marketing
• Develop A/B testing strategy for Email Marketing clients
• Proofread emails for clarity, grammar, and spelling
• Develop a personalization strategy for each client’s unique audience
• Include specific graphics, incentives, and detailed descriptions
• Ensure messages are mobile-friendly through testing and review
• Purge non-deliverable email addresses and opt-outs, perform monthly Email System audits for maximum impact
• Include persuasive ‘call-to-actions’ in advertisements and promotions, be able to recognize when a unique call to action should be used
• Track and analyze all marketing campaigns
• Use statistical analysis and reports to create campaigns around client copy
• Create email marketing campaigns to promote products or services for a wide range of clients

Job requirements

• Basic knowledge of working within project management tools
• Experience working with the WordPress platform
• Demonstrable practical knowledge of Facebook, Instagram, Twitter, YouTube, Pinterest, etc.
• Demonstrable practical knowledge of MailChimp, Act-on, Constant Contact
• Google Analytics experience
• 1 – 2 years of experience working with digital marketing campaigns under schedules and deadlines
• Working knowledge of SEO, keyword research, and content marketing
• Ability to coordinate creative content (text, image, and video) internally or from subcontractors
• Familiarity with overall online marketing strategies and marketing channels
• Ability to keep up with  future trends in digital technologies and act proactively
• Excellent communication skills
• Multitasking and analytical skills
• Ability to set goals and create publishing schedules independently
• Easily adaptable to change in a fast-paced work environment
• Motivated to be a positive contributor to an entrepreneurial workplace

Salary and benefits 

• Compensation based on experience and skill set
• Referral bonuses
• Work-from-home opportunities
• Medical/Dental/Vision benefits
• Annually set PTO
• Team-building events
• Business-casual work environment

APPLY NOW ONLINE

The Loop Marketing Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.