by | In The Loop, Industry News

In 2022, the digital marketing landscape changed forever with the introduction of widely-used artificial intelligence content creation tools, the continued growth of short-form video on social media, and Google algorithm changes that affected every small business’s SEO practices.

by | Branding, Industry News, Local Marketing, Social Media

When it comes to marketing your business online, Instagram plays a vital role in effectively connecting with your customers. That’s why we created this ultimate guide to Instagram to help you through every step in the Instagram marketing process. From creating an account to building your audience to posting tips and updates, this one-stop, comprehensive guide will help your Instagram marketing strategy soar in 2023.

by | Email Marketing

The consensus around email marketing is that despite new mobile privacy policies, there continues to be no better way to speak directly with your customers. We broke down the statistics into five categories: general information, subject lines, mobile use, personalization, and frequency.

by | Content Marketing, Email Marketing, Local Marketing, Online Marketing, Remote Work, Social Media

An online marketing calendar is one of the most powerful tools that any online marketer can use. Veteran online marketing professionals understand that expertise in email marketing, social media outlets, and content marketing is just the beginning – coordinating these tools into an overall online marketing strategy makes everything run smoothly and efficiently.

by | Company News

The Loop Marketing has won 2 Gold awards in the 2022 MarCom Awards, one of the largest and most respected creative competitions for marketers in the world.

by | Email Marketing

With any email campaign, you have one goal: get people to open your emails. But data tells us that without a great subject line, you won’t break through the noise and your email ends up just another unopened message in someone’s trash folder.

by | Email Marketing

Building an email subscriber list isn’t as simple as asking for an email or putting a button at the top of your menu. If people are already bombarded with hundreds of emails daily, why should they sign up for yours? Our list of five proven ways to grow your email subscriber list for 2023 uses data and analysis to help you stay in touch with your best customers.

by | Company News

The Loop Marketing has won gold in the 2022 dotCOMM Awards, an international competition that honors excellence in web creativity and digital communication.

by | Content Marketing, Email Marketing, Online Marketing

Choosing the right platform is critical when setting up your email marketing strategy, as different services provide different features, pricing plans, and growth opportunities. Our email marketing team at The Loop Marketing pitted some of the biggest email marketing platforms against each other to help you choose the best one.

by | Content Marketing, Inbound Marketing, Online Marketing, SEO

The team at The Loop Marketing wants to help elevate you and your marketing strategy this year, so we put together a list of 6 easy ways to win at content marketing to give you the best opportunity to rank on Google, drive leads to your website, and increase conversions.