by | Online Marketing

Have you ever visited a company’s website and then later received an advertisement for their product, as if they were reading your mind? If so, you may have been a part of that company’s audience segmentation process.

by | Google, Local Marketing, Online Marketing

Google Maps now has a “Questions and Answers” section for local businesses, a new feature that began rolling out in mid-2017. This feature can be accessed on the Google Maps Android App, Google Maps on desktops, and Google Maps on mobile searches. It is not yet available on the Google Maps iPhone app. However, expect it to expand to more devices in the near future.

by | Branding, Google, Local Marketing, Online Marketing

Online customer review management is an extremely effective approach for driving sales.  Customers want to read reviews before making decisions.  Having very few reviews or many bad reviews can easily damage the reputation of your business and drive customers elsewhere.  The […]

by | Content Marketing, Online Marketing

While it may be complex, keyword search is an important part of the SEO process and should be a requirement if you want your content to be found by the […]

by | Google, Online Marketing

A summary of the ten biggest mistakes that business owners make when using Google AdWords for the first time, and how to prevent them from turning your Google AdWords experience […]