Curious about your social media style? Take our quiz to find out!
At The Loop, we’re experts in digital marketing, including content marketing, email marketing, and social media marketing.
But things move fast and constantly evolve in digital marketing, making it challenging to stay on top of the trends. Don’t worry – we’ve got you covered.
100+ Digital Marketing Statistics for 2025
Digital Marketing Statistics
Only 21% of small businesses have a marketing team larger than 5 people.
78% of marketers say they have a small marketing team of between one and three people, most often a writer, social media manager, and SEO specialist.
The average person is now estimated to encounter between 6,000 to 10,000 ads every single day in 2025.
53% of marketers spend at least half of their budget on lead generation.
The 500 most popular search terms comprise 8.4% of all search volume.
Nearly 97% of all websites get zero organic traffic from Google.
Mobile ad spending reached $402 billion in 2024 and is projected to grow to $447 billion in 2025.
Global digital ad sales are projected to total $715 billion in 2025, an 8% increase from 2024.
Just 3 in 5 marketers believe their strategy is effective.
83% of marketing leaders now consider demonstrating ROI as their top priority, and only 36% of marketers say they can accurately measure it.
More than half of smartphone users have discovered a new company or product when searching on their phone – and 76% who search on their phones want to visit a business the same day.
One in three people respond to text message CTAs, and 47% of those end up making a purchase.
In 2024, mobile devices make up about 58.7% of global website traffic, and this gap is expected to widen in 2025, with mobile traffic projected to reach 60.9%
Mobile advertising spending will hit nearly $400 billion in 2025.
As of 2025, Google processes an estimated 13.7 billion searches per day.
49% of shoppers say they use Google to research an online purchase.
SEO Statistics
Google sees over 5 trillion searches per year.
3 in 4 SEO experts charge a monthly retainer fee, often between $500 and $1,000.
Most SEO experts (88%) charge $2500-$500 per project.
68% of all online interactions start with a search engine.
75% of those using a search engine will only go as far as the first page of search results.
The first organic search results have an average CTR of 39%.
SEO drives 1,000%+ more traffic than social media.
YouTube is the most searched term on Google.
83% of marketers believe that higher quality content posted less often is the most effective SEO route compared to lower quality content published at a higher frequency.
Less than 6% of pages will rank in the top 10 results within a year of publication. Only 22% of pages that currently rank in the top 10 on Google were created in the last 12 months.
More than 3 in 4 marketers say SEO is better than PPC for generating sales. Organic search has a 14.6% conversion rate, while PPC has a 10% conversion rate.
85% of marketers rely on website analytics and SEO tools for campaign tracking, and Google Analytics is the most-used tool.
55.24% of websites have no backlinks, while 29.79% have fewer than three
70.87% of queries with more than 10,000 monthly searches consist of only one or two words.
Long content receives 77.2% more backlinks than short articles.
Less than 1% of Google clicks occur on the second page.
Yelp appears in the top five search results for 92% of Google web queries, including a city and business category.
Content Marketing Statistics
In 2025, 97% of B2B marketers include content marketing as part of their strategy.
70% of marketers actively invest in content marketing, and 78% of companies have one to three content specialists.
Content marketing costs 62% less than traditional marketing but generates three times as many leads.
SMBs spend an average of $10,000 per year on content marketing; one in six enterprise-level organizations spend upwards of $10,000,000.
As of 2024, just over two-fifths (43%) of bloggers surveyed had conducted original research within the previous year.
The average cost of buying a link is $361.44, compared to $77.80 to publish a guest post.
Companies with blogs see 67% more leads per month than those without. The three most popular content formats are blog posts, case studies, and customer success stories. More than 80% of blog traffic comes from desktops.
Articles that are longer than 3,000 words generate the most traffic.
43% of all websites built use WordPress as their CMS.
Social Media Statistics
91% of markets planned to increase or maintain their investment in YouTube in 2023.
As of April 2025, there are 5.31 billion people active on social platforms, which is 64.7% of the world’s population. This number is projected to cross 6 billion users by 2028.
The most popular social media networks, ranked by number of users, are Facebook, YouTube, WhatsApp, and Facebook Messenger.
94% of marketers use social media for content distribution.
In 2025, 80.8% of U.S. marketers chose Instagram for influencer marketing initiatives.
TikTok has the highest engagement rate of any social media platform at 4.86%.
Instagram Reels are how 30% of users use the platform.
LinkedIn has more than 1.1 billion users in over 200 countries and territories.
96% of B2B marketers use LinkedIn for organic content distribution and 83% for paid social. It is the most-used platform in both content distribution types.
A majority of TikTok users are between the ages of 25-34 years old.
As of June 2025, the average link click-through rate (LCTR) for Meta (Facebook & Instagram) ads is 1.2%, and for TikTok ads, it’s 2.01%.
Social media advertising is used by 83% of marketers and ranked second in success behind search engine marketing.
Posts and stories are the most effective types of influencer marketing.
Facebook’s (Meta’s) ad revenues are expected to hit $123.73 billion in 2025, a 1.6% increase from 2024.
Paid Search and PPC Statistics
As of April 2025, 42.7% of internet users block ads globally. In the US, 32.2% of Americans use ad blockers.
With 96% of brands using it, Google Ads is the most popular PPC network. The platform can increase brand awareness by up to 80%.
According to Google, businesses can expect to make $2 for every $1 they invest in Google Ads, translating to a 200% ROI.
Google’s Q1 2025 ad revenue reached $66.9 billion, making up nearly three-quarters of Google’s overall revenue.
On average, the yearly cost of PPC is between $108,000 and $120,000.
74% of brands call PPC a massive driver for their business, and 64% plan to increase their budget in the next year.
At over $54, the most expensive Google Ad Keyword is “insurance.”
As of May 2025, the average CPC in Google Ads across all industries is $5.26 on the search network. For the Display Network, the average CPC is lower, often around $0.66.
Video ads are clicked 73% more often than traditional banner ads.
About four times as many people will click a paid search ad on Google (63%) than on any other search engine. This includes Amazon (15%), YouTube (9%), and Bing (6%).
Users who arrive at a business site from paid ads are more likely to buy than those from an organic link.
Email Marketing Statistics
Gmail accounts for 27.8% of all email readers.
93% of users check their email every single day.
90% of B2B marketers say email newsletters are an essential source of success in their content marketing plan.
Words such as “help,” “free,” “reminder,” and “% off discount” are most likely to impact the open rate of an email negatively.
69% of email recipients say they can tell if an email is spam just by the subject line.
Tuesdays and Thursdays remain the best days to send emails.
Segmented email campaigns outperform non-segmented ones, garnering 14.31% more opens and 100.95% more clicks.
You are up to six times more likely to get a click from an email than from a tweet, and including a video can increase that by up to 300%, while social sharing buttons increase CTR by 158%.
Mobile devices account for 2 out of 5 opened emails.
An estimated 376 billion emails will be sent and received by the end of 2023.