Email marketing continues to deliver results for clients across all industries as Google algorithms and social media outlooks waver. 

The best (and sometimes only) way to directly reach out to leads and potential customers is through their inbox, so The Loop Marketing team put together a quick list of 25 email marketing stats for 2026 to help drive your next email campaign strategy.

We broke down the statistics into five categories: general information, subject lines, mobile use, personalization, and frequency. Each of these categories highlights an essential element of your email marketing business, and the information provided in these stats should help inform your 2026 strategies.

Email Marketing Stats for 2026

The consensus on email marketing is that, despite new mobile privacy policies, there is still no better way to speak directly with your customers. Consumers spend an average of 397 minutes (6 hours and 37 minutes) online daily.

This data should inform your email marketing strategy in two ways: first, you need to have an email marketing strategy, period. Second, it better be memorable; otherwise, you’re going to be lost amongst the hundreds of other emails received per day.

The following statistics show how many emails are being sent and received per day, and some general email marketing information. If your business doesn’t have an email marketing strategy yet, these numbers should convince you to start building your email subscriber list immediately.

  1. In 2026, it is predicted that 392.5 billion emails will be sent per day. This number is expected to climb to 523 billion by 2030..
  2. By 2026, there will be 4.6 billion email users worldwide.
  3. Nearly 80% of business leaders say consumers spend more (an average of 34 percent more) when their experience is personalized. 
  4. 33% of marketers send weekly emails, and 26% send emails multiple times per month. Sending one email per week has been shown to 3x your engagement.
  5. Within the first hour of sending, 22% of all email campaigns are opened.
  6. 63% of marketers are using AI in their email campaigns, leading to an even larger increase in personalized content.

Good Subject Lines Affect Open Rates

Our team has already deep-dived into the data behind better email subject lines (which we highly recommend you check out), but we wanted to reiterate the importance of those first few words your readers see when checking their inboxes.

In every email you send, the subject line needs to be engaging, intriguing, and enticing. Without those three elements, your email is just another one sent into the trash bin.

Also, Google and other mail providers’ spam filters remain active at all times, so be careful not to include any words or phrases that might trigger your emails sent straight into the spam folder.

  1. 47% of email recipients will open an email based solely on the subject line. 69% of people report emails as spam because of the subject line.
  2. Subject lines between 61-70 characters had the highest open rate at 43.38% in a 2024 study. However, for click-through rates, the sweet spot was around 41-50 characters at 17.57%.
  3. Email subject lines that include the words “cheapest,” “prettiest,” “download,” and “still time” all presented read rates of over 25%. Including urgent language in your subject line increases open rates by nearly 22%.
  4. Clear subject lines produced 541% more responses across all channels.
  5. Dynamic content (e.g., mentioning a specific product they looked at) in subject lines boosts open rates by an additional 26%.

Don’t Forget the Mobile Email Experience

At this point, around 83% of people worldwide own a smartphone, which is wild in itself because I remember in college, having a phone with text messaging was a huge deal. Don’t mind me, just feeling old over here.

Nonetheless, the more people with smartphones, the more they check their email hourly. These statistics continue to showcase the immense growth of mobile email marketing and the importance of delivering email content that works well on any phone app.

Mobile user email experience can make or break your company’s reputation amongst clients, like any website. If you haven’t already designed your campaigns with mobile users in mind, you need to start today.

  1. 46% Smartphone users prefer to receive brand communications via email.
  2. 50-60% of email views come from mobile devices, with some industries reaching as high as 81%.
  3. Mobile emails have a 65% higher likelihood of bringing customers to your website. Mobile-responsive emails can increase clicks by 15%.
  4. Up to 60% of email opens will occur on mobile devices, depending on the industry.
  5. About 3 in 5 consumers check their email on the go, with 83% of smartphone users citing checking email as their primary activity on their phone.

Send Email Content Your Audience Cares About

After updating your email campaign’s mobile user experience, the next step is to focus on segmentation and personalization for your emails. Segmentation places subscribers into more specific lists based on their interests, whereas personalization utilizes the information collected when targeting audiences.

For example, personalization includes using the recipient’s name or reaching out to them on their birthday. Data reveals that placing this information inside subject lines and the content itself increases open and click-through rates.

The same goes for segmentation. Send emails to users about the products and information they care about. For 2026, focus more on sending personalized emails with the content your customers want.

  1. Emails with personalized content (including the recipient’s name, past purchase behavior, or browsing history) can lead to a 29% higher open rate and a 41% higher click-through rate. Emails with the recipient’s name in the subject line have an 18.30% open rate compared to 15.70% for those without.
  2. 10% of respondents are annoyed by a lack of personalization.
  3. 58% of revenue is generated thanks to segmented and personalized emails.
  4. 63% of consumers will stop buying from brands that use poor personalization tactics. Also, 76% of consumers get frustrated when companies don’t deliver personalized interactions.
  5. Brands that personalize promotional marketing emails experience 27% higher unique click rates.

How Many Emails Should I Send?

One of the biggest questions at The Loop Marketing is how many emails are too many? The answer is a bit complicated and depends on what type of email you’re sending.

If you’re spamming the same sales email 3-4 times, be prepared for customers to start sending your messages to the trash. On the other hand, if you’re creating valuable, engaging content, readers are more likely to continue opening your emails.

The best way to figure this out is to use the data to focus on your audience and how they interact with your email marketing campaigns.

  1. A 2024 study found that for 44% of respondents, the main reason for unsubscribing from a mailing list is the sender sending them too many emails. Another report indicates that over half (56%) of U.S. consumers will unsubscribe if they receive four or more marketing messages from the same company within 30 days.
  2. 15% of users say they would be okay with receiving a promotional email daily.
  3. The more emails are sent per week, the fewer people click through the content.
  4. The highest open and click-through rates are shown by the emails sent once a month.
  5. If your list is less than 2,000, sending out 4 to 8 emails monthly is the most recommended.

Engage your leads with The Loop Marketing’s email marketing team.

The Loop Marketing’s email marketing team is ready to help take your email campaigns to the next level in 2026. Our goal is always to create the best content directed toward the right readers.

Want to get started building your email marketing strategy? Contact The Loop Marketing today.