The most recent data shows that 43% of all home buyers start their search online, and 52% of them find their dream home on the web. Essentially, a professional and user-friendly website is crucial. 

Those able to leverage digital marketing in their real estate business will continue growing. With so many different website builders on the market, how can you decide which is right for you?

We put together the pros and cons of the top website builders for real estate agents to help you choose.

Best Website Builders for Real Estate Agents

There are many website builders available, but you must decide whether to build one yourself or hire a specialist. 

Ultimately, the choice is yours, but real estate marketing and lead generation complexities often require a more customized approach. 

Here are the top website builders suited explicitly for real estate agencies.

WordPress with Real Estate Plugins

WordPress is one of the most popular website builders due to its flexibility, vast array of plugins, and scalability. In fact, 43% of all websites are built on WordPress.

WordPress allows you to access themes and plugins, such as WP Real Estate, Essential Real Estate, and various IDX plugins. These plugins enable seamless MLS integration, advanced property search, and automated listing updates. 

WordPress requires ongoing maintenance, security monitoring, and optimization to perform well. It is also not the most user-friendly out of the box.

For maximum benefit with WordPress, you’ll want to work with a website developer. They have the experience and tools to build you a great website optimized for SEO and handle any complicated plugin integrations.

Wix Real Estate

Wix offers an intuitive drag-and-drop interface for easy-to-create, visually appealing websites. The entire process is meant to be simple so that even the most computer-illiterate can figure it out.

Their website designer has real estate templates and built-in features like property listings, booking systems, and contact forms. That being said, there is a lack of customization options and no easy IDX plugin integration.

If you’re looking for something that allows you to create an up-to-date real estate website with new listings and IDX support, the time spent building a Wix website might not be the best use of your time and money. 

Squarespace

By now, everyone has seen or heard a Squarespace commercial. With sleek, professional designs that are super easy to use, it’s no wonder that real estate agents looking to DIY their websites are moving to Squarespace.

To enable MLS Search on your Squarespace site, you must inject some code into the backend, as there is no out-of-the-box functionality with any of their themes. The entire process is more straightforward than Wix, although there is still a lack of customization unless working with a professional website designer (and they might prefer to work with WordPress).

Shopify with Real Estate Apps

Yes, Shopify, the e-commerce platform, allows you to build real estate websites with apps that support listings, client management, and lead generation. However, compared to everyone else on this list, Shopify’s resources are the most limited, and you’d have to work hard to put together a well-functioning real estate website.

We don’t recommend choosing Shopify for a real estate website as the system just wasn’t built for these types of services, and you’ll have much better luck with any of the other platforms above.

Which Website Builder is Best For You?

Depending on your comfort level when building a website, we recommend either WordPress or Squarespace.

Squarespace is the go-to if you’re looking for a website you build and maintain independently. The templates are sleek, user-friendly, and affordable. You can have your Squarespace site up in minutes with a few simple clicks. The downside is that ease of use comes with the sacrifice of the lack of customization. That’s ultimately a choice you have to make.

The Loop Marketing suggests going with WordPress for real estate agents for the best website builder. WordPress allows you to control your website completely, including plugins, designs, and anything else you can imagine. Most of the internet is built using WordPress, so access to the most up-to-date technology is easy. Creating a WordPress site isn’t simple, so you probably would want to work with a professional web design team to ensure everything works correctly.

Want a Beautiful Real Estate Website? Contact The Loop Marketing Today.

Building a real estate website doesn’t have to be a challenge, especially if you choose to work with our team at The Loop Marketing. Our award-winning web design services have helped real estate agents nationwide design fast, easy-to-use, beautiful websites.

For more information, schedule a free consultation or contact us online, and a member of our team will reach out to you.