There is no question that we live in an always evolving digital world. Consumers derive so much of their knowledge, and base so much of their decision-making, on what they research about companies and products online. Because information is literally “at the fingertips” of your customers (and potential customers), you need to take advantage of how technology can help you reach them. One of the most influential ways technology can help you visually express your message and stand out from the crowd is video.
There’s no doubt that when used correctly, Facebook is an important front in a brand’s digital marketing attack…and it doesn’t look like the platform’s influence is slowing down anytime soon. In the last decade, we’ve watched Facebook grow and develop features to accommodate targeted marketing. One of these features, in particular, the ability to use custom online audiences, has been a game-changer.
Have you ever visited a company’s website and then later received an advertisement for their product, as if they were reading your mind? If so, you may have been a part of that company’s audience segmentation process.
Chicago based internet marketing firm The Loop Marketing has announced that the recipient of their 2016 Nonprofit Service Award will go to Salute The Armed Forces, an organization dedicated to […]
For many, Google’s AdWords is the go-to choice for their pay-per-click advertising campaigns, which makes sense considering they make up 67% of the market share. But why settle for casting […]
I was asked a while back by a client to write up something on the top things that businesses or individuals should have ready before they start to design a […]
A summary of the ten biggest mistakes that business owners make when using Google AdWords for the first time, and how to prevent them from turning your Google AdWords experience […]
