Calculate Your Marketing ROI

Measure Your Cost Per Lead, CAC, and ROI Instantly

The lifeblood of any growing organization consists of sales and marketing. While sales are important, marketing is even more important because it supports the sales team by driving leads to them.

By applying a relatively simple formula and standardizing the rules for how you measure your marketing, business owners should be able to create a repeatable method to consistently measure their ROI. This can help identify ways to improve the return on investment, and it can also identify red flags if a marketing strategy is not performing as expected.

That’s where our Marketing ROI Calculator comes in. It helps you measure the return on your marketing investment with clarity, so you can see the value of your efforts and make better decisions for growth.

Your Marketing Overview

Total Marketing Budget ($) Total Revenue Generated ($) Number of Leads Generated Number of Customers Acquired Average Purchase Value ($) Purchase Frequency Customer Lifespan (Years)

ROI Results Summary

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Cost Per Lead

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Customer Acquisition Cost

ROI

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Customer Lifetime Value

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Note: The results shown are estimates based on your inputs and industry-standard formulas. Actual outcomes may vary.

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Ebbie Benson

Ebbie Benson is the Social Media and Digital Content Specialist at The Loop Marketing. Prior to joining our team, she built her career in communications and social media, most notably working as the Digital Marketing Associate at the Guthrie Theater in Minneapolis, one of the nation’s leading regional theaters. There, she led viral social campaigns and worked to make theater more universal and accessible to all audiences.

She approaches social media management with a focus on understanding both the client and the audience, prioritizing the “soft-sell” when creating visual and written content.

Ebbie can often be found out and about with her friends, watching the latest procedural TV show, or tracking flight prices on Google. A Chicago transplant, she is in pursuit of the best ramen in the city.

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Calculate Your Marketing ROI