Podcast Creation and Promotion

Podcast Creation and Promotion

Launch a Podcast That Builds Authority and Drives Business

Podcasting isn’t just for celebrities anymore. Learn from podcasters with millions of downloads how to create, launch, and grow a podcast that positions you as an industry leader while generating leads.

Course Syllabus (4 Hours):

Hour 1: Podcast Strategy & Planning

  • Choosing your niche and format
  • Equipment essentials (without breaking the bank)
  • Legal considerations and music licensing
  • Content calendar development

Hour 2: Production Masterclass

  • Recording techniques for professional sound
  • Editing basics with free/affordable tools
  • Creating compelling intros/outros
  • Hands-on: Record your first episode

Hour 3: Distribution & Growth

  • Podcast hosting platforms compared
  • Submitting to Apple, Spotify, and more
  • SEO for podcasts
  • Guest booking strategies

Hour 4: Monetization & Promotion

  • Sponsorship strategies
  • Converting listeners to customers
  • Cross-promotion techniques
  • Building a loyal community

Half-Day Instructor-Led Workshop

Perfect For: Business owners wanting thought
leadership, professionals building personal brands,
and marketers exploring content marketing
channels.

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