Transform Data Into Decisions That Drive Revenue

Stop guessing what works. Master Google Analytics 4 to understand exactly how customers find, explore, and buy from your business—then get certified to prove your expertise.

Course Syllabus (4 Hours):

Hour 1: GA4 Fundamentals

  • Interface navigation and setup
  • Account structure best practices
  • Key metrics and dimensions
  • Certification exam overview

Hour 2: Tracking & Data Collection

  • Event tracking setup
  • E-commerce tracking
  • Conversion configuration
  • Cross-domain tracking

Hour 3: Reports & Analysis

  • Standard reports walkthrough
  • Custom reports and explorations
  • Audience building
  • Attribution modeling

Hour 4: Advanced Features & Exam Prep

  • Integration with Google Ads
  • Custom alerts and insights
  • Data privacy and compliance
  • Practice questions and exam strategies

Half-Day Instructor-Led Workshop Certification Prep Course

Perfect For: Business owners wanting data-driven decisions, marketers who need to prove ROI, and professionals seeking valuable analytical skills.

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