Facebook Marketing

Leverage Facebook’s Unmatched Targeting Power for Your Business

Despite the headlines, Facebook remains the most powerful advertising platform for reaching specific demographics. Master both organic and paid strategies to tap into 3 billion monthly users.

Course Syllabus (4 Hours):

Hour 1: Facebook for Business in 2025

• Current state of Facebook marketing
• Page optimization and setup
• Understanding the algorithm
• Content types that drive engagement

Hour 2: Organic Strategy & Community Building

• Content calendar creation
• Facebook Groups for business
• Live video strategies
• Messenger marketing basics

Hour 3: Facebook Ads Mastery

• Campaign objectives and structure
• Audience targeting deep dive
• Creative formats and best practices
• Pixel setup and tracking

Hour 4: Advanced Tactics & Integration

• Retargeting strategies
• Lookalike audiences
• Facebook Shop setup
• Cross-platform integration with Instagram