Google Ads Search Certification*

Transform Your Business with the Power of Google Search Advertising

Stop watching competitors dominate Google while your business stays invisible. This intensive certification prep course, led by nationally certified Google Ads instructors, prepares you to pass the Google Ads Search Certification exam while mastering the strategies that drive real customer acquisition.

Course Syllabus (4 Hours):

Hour 1: Foundation & Account Setup

• Google Ads ecosystem overview
• Account structure best practices
• Understanding quality score and ad rank
• Certification exam structure and tips

Hour 2: Keyword Mastery & Campaign Creation

• Keyword research techniques and tools
• Match types and negative keywords
• Campaign types and settings
• Writing compelling ad copy that converts

Hour 3: Bidding Strategies & Budget Optimization

• Manual vs. automated bidding
• Smart bidding strategies
• Budget allocation and dayparting
• Understanding auction insights

Hour 4: Performance Tracking & Exam Prep

• Conversion tracking setup
• Key metrics and reporting
• Optimization techniques
• Practice exam questions and strategies
• Q&A with personalized campaign advice