Master YouTube Advertising: The World’s Second Largest Search Engine

Video is no longer optional—it’s essential. Learn to create and manage YouTube ad campaigns that build brand awareness, drive traffic, and generate leads while preparing for your certification.

Course Syllabus (4 Hours):

Hour 1: YouTube Advertising Landscape

  • YouTube audience insights
  • Video ad formats explained
  • Campaign objectives and KPIs
  • Certification requirements

Hour 2: Campaign Creation & Targeting

  • Campaign setup walkthrough
  • Audience targeting options
  • Placement targeting strategies
  • Sequencing and remarketing

Hour 3: Creative Best Practices

  • Hook, hold, and payoff structure
  • Video specs and requirements
  • Creating videos without big budgets
  • YouTube Shorts advertising

Hour 4: Optimization & Measurement

  • View rates and engagement metrics
  • Brand lift studies
  • Attribution models for video
  • Exam prep and case studies

Half-Day Instructor-Led Workshop Certification Prep Course

Perfect For: Businesses with video content, brands targeting younger demographics, and marketers ready to leverage YouTube’s 2 billion users

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