Dominate E-Commerce with Google Shopping Campaigns

Google is trying to beat Amazon at their own game. Your products could be appearing at the top of Google searches right now—with images, prices, and reviews. Master Google Shopping campaigns and get certified to drive explosive e-commerce growth.

Course Syllabus (4 Hours):

Hour 1: Shopping Campaign Essentials

  • Google Merchant Center setup
  • Product feed optimization
  • Shopping campaign types
  • Certification overview

Hour 2: Feed Management & Optimization

  • Product data specifications
  • Feed rules and supplemental feeds
  • Troubleshooting disapprovals
  • Competitive pricing strategies

Hour 3: Campaign Structure & Bidding

  • Campaign prioritization strategies
  • Product group organization
  • Smart Shopping vs. Standard Shopping
  • Bid management techniques

Hour 4: Performance Max for Retail

  • Integration with Performance Max
  • Local inventory ads
  • Reporting and insights
  • Certification exam preparation

Half-Day Instructor-Led Workshop Certification Prep Course

Perfect For: E-commerce busines owners, retail marketing managers, and anyone selling physical products online

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