Key Outcomes

  • Designed an interactive map for connecting users with their nearest Westward360 Hub
  • Added customer account functionality allowing customers access to all of their important information
  • Implemented modern website design tactics, replacing older, stock webpages

Westward360 simplifies property management nationwide by providing services to ensure your homes are cared for even when you aren’t there. With over 50,000 homes under management, Westward360 remains one of Inc. 5000’s Top 100 Fastest Growing Real Estate Companies in America.

As the company grew, Westward360 recognized the need for a cohesive, clean, and modernized website that would eventually become the central hub for customer interactions.

The Loop Marketing collaborated with Westward360 to create a distinctive website that is intuitive to use, visually appealing, and fosters customer engagement.

The Challenge

Coming out of a partner’s apartment in 2007, Westward360 wanted to take a stagnant industry and become a leader in property management. However, as the company grew into a nationwide powerhouse, they needed an updated website to match its desire for modernization.

One of Westward360’s biggest criticisms of its original website was how stock it felt. They worried that customers visiting their website would be turned off by its commonly used template and desired something more boutique.

The second major challenge was that because the website was continuously built upon as the company grew, it needed to be more cohesive. In its original state, Westward360’s website had many bandages to fix problems that needed to be fixed.

The challenge when constructing a new website is to keep it fresh and modern without losing the charm and nostalgia that comes with the brand.

The Solution

To begin rebranding and rebuilding Westward360’s website, The Loop Marketing spent countless hours speaking with stakeholders about their wants, needs, and desires for the site. 

From there, the team broke the project into two major parts: usability and a tailored experience.

The most important aspect of the Westward360 redesign was developing a tailored experience for all users. We didn’t want customers to visit the site and feel like just another lead; we wanted them to feel like our most important customer every time they visited Westward360.com.

To do so, we added a functional chat to the side of the website. Customers generally communicate with chatbots around 88% of the time, so providing that opportunity shows flexibility and personalization to anyone visiting.

We also added an interactive map of the United States to the homepage, which connects users directly to their nearest hub. This hyper-relevant information empowers users to take control of their journey while interacting with Westward360’s website.

We wanted users to access the information they needed as quickly as possible for usability. 

For example, we added a sign-in button at the top of the navigation that directs users to their Community Management or Property Management logins. Westward360 customers can access all their essential account information in a single click.

If you were a new website user, we edited the top of the page to showcase Westward360’s services. That way, everything a customer needs to make an informed decision is right there, above the fold.

“The Loop Marketing did a fantastic job bringing our website vision to life. They thoughtfully redesigned the site to reflect Westward360’s brand, ensuring the organization, functionality, and visual elements worked together to create a seamless user experience for both current and prospective customers. We also appreciate how easy they’ve made the backend to manage, allowing us to make updates quickly and confidently. Their team is ready to help whenever we have questions!”