In 2022, the digital marketing landscape changed forever with the introduction of widely-used artificial intelligence content creation tools, the continued growth of short-form video on social media, and Google algorithm changes that affected every small business’s SEO practices.

We are only a couple of weeks into the new year, so it’s important to note which digital marketing trends will shape 2023. From artificial intelligence (AI) to personalized content, here are some predictions of some of the key digital marketing trends for 2023 your business should be aware of.

Artificial intelligence will be the bedrock that drives the biggest innovations in the next 20 years. 

We are still in the infancy but look for small progressions in 2023. Microsoft has invested $1 billion in the company making ChatGPT, which is software that converses like a human when given questions. Sometime this year, they plan to launch it as part of their search engine, which some say even has search engine dominator Google rushing to catch up. 

We will quickly bridge the gap between personal assistants like Alexa, who struggle to understand basic commands to search engines and smart homes that could fool you into thinking they are human.

Machine learning continues to affect what people see when they search on Google. Rather than using personal data on each individual to serve ads, Google is leaning on machine learning to predict likes and behaviors instead.

Early results are mixed, but 2023 should show improvement.

Rapid changes and rising ad costs are driving many businesses to own and grow their marketing lists again instead of trying to blast their messaging out via social and programmatic ads.

In addition, personalized customer experiences are becoming more critical than ever as businesses look for efficient ways to engage their customers.

Future-proof your digital marketing. Don’t rely on algorithms to connect with your customers; instead, focus on building a list that you own, whether it’s through email or text message marketing.
With technology constantly changing, working with a digital marketing company willing to learn and adapt based on new developments is essential.

If you have any questions, don’t hesitate to reach out. The Loop Marketing team is here to help your business handle any new digital challenges that come along the way.

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Elijah Litscher
Elijah Litscher is an author, educator, entrepreneur, and marketing innovator with over 18 years of experience in digital marketing. He has traveled extensively as a professional speaker while educating thousands of business owners across the country in online marketing best practices. Elijah is committed to empowering small and medium-sized businesses to reach their full potential online as founder and Chief Digital Strategist at The Loop Marketing Inc. in Chicago, Illinois.