When I started The Loop Marketing in 2009, my focus was always to help small businesses succeed. I had worked for a large company before that in a role as a speaker and thought leader, traveling around the country to present in front of large groups of small business owners. I enjoyed the fast pace of the traveling and the thrill of the public speaking, but what I liked most was just talking one on one with the business owners after the events. I still remember their stories of enthusiasm, optimism, challenges, and anxieties. I didn’t know it at the time, but their stories would become my own stories once I decided to form my own business.
This Small Business Saturday, I want to thank all of our clients, past and present, for choosing us to help them succeed. I would also like to encourage everyone to shop small this holiday season, as it has been an especially hard year for many small businesses.
Small businesses typically account for a little over 60% of net new jobs in the US. We need to make sure that this season is one where we work together to support them so that they can see the other side of the pandemic and begin the great employment recovery.
Best Regards,
Elijah Litscher
Founder and Chief Digital Strategist, The Loop Marketing Inc in Chicago, IL
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