What to know about Google Question Hub

Google first launched its Question Hub in 2018, but if 2021 is the first you’re hearing of it, you’re not alone. Originally, it was created for regions lacking search index content powerful and useful enough to answer questions that users were asking (India, Indonesia, and Nigeria). 

Finally, in January of this year, Google debuted the feature to American users. 

But what is Question Hub? Google calls it a “tool that enables creators to create richer content by leveraging unanswered questions.” 

Simply put, it’s a collection of questions that users are asking but not getting answers to. Yes, despite more than 40 billion US searches per month and a search index with billions of web pages, Google sometimes just doesn’t have the answer.

When someone asks a question for which no answer is available, Google takes note and adds it to the Question Hub for users to do with what they please.

Why is Google pulling back the curtain? Because by allowing publishers to see this type of data, they “publish better content [and the] web improves for everyone.”

How to use Google Question Hub

Using the feature is simple.

Sign up

In order to use the Question Hub, you need to have a Google account. Before you can find questions, you’ll need to grant the Question Hub access to your account by clicking ‘sign up’ on the homepage.

Next, you’ll need to choose which site you’d like to use in order to find questions that best fit your need. It’s important to remember that you can only use verified Search Console accounts. 

Finally, you’ll choose your language, country, and whether or not you’d like to receive regular Question Hub updates. 

Congratulations! You can now take a peek into the world of Google’s unanswered questions.

Begin finding unanswered Google questions

When it comes to questions without answers, there’s no limit to what you can find. Thankfully, Google makes it easy for you to drill down into exactly the type of question you need in order to enrich your content.

It’s simple: Just select the topics most relevant to your brand and specific subjects within these topics. Questions that meet your criteria will automatically be added to your list and separated by topic for ease of use.

Answer Google Hub Questions

Once you’ve identified the topic you can answer and have created content that provides the correct information, click ‘Answer.’ From there, submit a URL to the content created specifically for the topic.

It’s important to remember that you aren’t limited to creating new content. This works for existing content, as well.

Track content success

After submitting the content, you can track how well it performs in the search engine results pages (SERPs). Much like Google Analytics, users are shown insights including impressions, clicks, and more to allow for an adaptable content marketing strategy.

It’s important to note that content rankings are not influenced by its submission to Question Hub.

Why marketers should be using Google Question Hub

We’ve covered what Google Question Hub is and how to use it, but the question remains: Why does it matter to marketers? Simply put, it’s a massive SEO opportunity.

We’ll let Google explain:

“Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you. With Question Hub, you can: Explore topics you’re interested in, use relevant user questions to create more comprehensive content for your audience, [and] track the impact of your content.”

Having access to and using these questions allow users to create deeper, more comprehensive content surrounding topics that they know their audience is interested in and searching for. You already do keyword research – why not do question research, too? Capitalizing on topics otherwise ignored puts you in the driver’s seat of such topics.

If you’re struggling to find topics or create content that connects with your audience, turning to Google Question Hub might be a solution to consider.

At The Loop Marketing, we’re experts in creating a digital and content marketing strategy tailored to your individual needs. Reach out today to get started.