Website Planning and Strategy

Creating a website, especially if you are creating one for the first time, requires planning and strategy in order to make sure that it accomplishes your goals.  This means that your goals need to be clearly laid out before you start.

Some questions to ask yourself and your team:

• What is the main purpose of the website?  To sell products?  To act as an online business card?
• What action do we want the website users to take?
• How am I going to market the site?

By answering these questions and others before you start your design process, you can feel confident that you will have clear direction and that your site will be created to perform in the way you need it to.

Preparation is the key to accomplishing your online goals and creating the return on investment you desire.  The Loop Marketing has years of experience in helping businesses of all types plan their web design strategy.