Improve Website User Experience
Many visitors to your website will be people that you have never met before. These potential customers are going to get their first look at your products and services, but they are also getting their first look at your customer service. How your site responds to their expectations is going to reflect directly upon your business.
Some sites are simple but do not answer the questions that their customers are asking. Some have mountains of content that is unorganized and frustrating to access.
Some questions to ask yourself and your team:
- What is the main purpose of the website? To sell products? To act as an online business card?
- What action do we want the website users to take?
- Do we know what pages our customers are visiting, and how long they are spending on our site?
Unfortunately, if your site visitors are having a poor user experience, you may never hear about it, and you may never hear from them again. The Loop Marketing can analyze the key elements of your site – the navigation, site structure, and the call-to-action – and can provide suggestions or make improvements based on best practices and proven techniques.
Did you know that installing site measurement analytics is simple to do and can give you a realistic picture of how your site is performing? It is all part of The Loop.