Selling online can be an extremely competitive experience, with relatively low costs of entry for new competitors and ways for savvy consumers to check pricing and features with the click of a mouse.
Traditional marketing principles still apply:
Applying these principles on the web by creating the right interface requires knowledge and experience. In such a competitive environment, most sites don’t get a second chance to make a first impression.
The technology behind your ECommerce platform also needs to perform well. If ordering is confusing or cumbersome to your potential customers, they will go elsewhere.
That integrating email marketing into your ECommerce platform can help you follow up on sales and potentially upsell or create future sales from each sale made on your site? It is all part of The Loop.