Search engines such as Google, Yahoo!, and Bing all strive to provide the very best search results for their site users in order to keep them coming back. They rank these top results based on hundreds of different factors that change constantly. Because being at the top of these search results for certain search terms can mean big profitability for sites, the field of Search Engine Optimization (SEO) requires an expert who stays on top of search engine trends and knowledge of customer behavior.
Successful SEO combines the following:
Unfortunately, many web design companies who are not students of SEO can charge clients for “SEO Services” but end up providing only changes on the site, which can be ineffective on their own. There are also many companies who use outdated methods of promotion, which can not only be ineffective but can get the site punished or dropped completely out of the search engine results because the site is identified as spam.
SEO requires a holistic approach from a seasoned professional who uses a consultative approach to create a strategy for success. Our professionals have many years of experience and have spoken with hundreds of businesses about their Search Engine Optimization needs as part of a national educational lecture series. We have the necessary tools and the passion for the industry that keeps us on the cutting edge and keeps our clients standing out over their competition. Every project that we take on is completely customized to each client, and best of all, we can create success within any budget.
That SEO is widely acknowledged as the best long-term return on investment that companies can make with their online marketing dollars? Top free search engine rankings can take some time to develop, however, and Pay Per Click marketing can help with short term sales. It is all part of The Loop.