Paid Search Management Services
Search Engine Marketing focuses mainly on paid placements, the most common of which is Pay-Per-Click (PPC) Advertising. PPC search marketing is a paid advertising service that will advertise your organization’s website to people who are searching in the major search engines such as Google, Yahoo!, and Bing for terms related to your business. This type of internet advertising is great for product launches, seasonal businesses who need flexibility, or any organization who wants a steady stream of traffic at a reasonable cost. Unfortunately, the auction process that happens for each search can be very complex and it can be very hard for business owners to run a campaign efficiently. In PPC advertising, inefficiency means that a lot of money can be wasted.
The Loop Marketing is an official Google Certified Partner, and we have been lucky enough to have been recognized several times for excellence in the field by Google. We have helped develop testing for Google Certification programs and have been invited for elite training within the walls of the Chicago and Mountain View Google offices. Experience with many different types of businesses gives us the ability to manage campaigns effectively and stay ahead of the curve, making your PPC advertising dollars stretch farther than you can imagine.
Did you know that creating special pages when designing your website and then sending visitors from paid search to those pages can increase conversions AND reduce the amount that you pay for advertising? It is all part of The Loop.