Strategies for email marketing should be focused on growing your base of email recipients and sending timely, thoughtful messages that your customers will find valuable. The Loop Marketing uses proven strategies to:
· Increase your subscriber base so that more interested people and current / potential customer can receive your message.
· Increase your open rate, which is the rate at which people actually open your email among all of the others in their crowded inbox.
· Increase your click-through-rate, which is a measure of how recipients are interacting with your message and following through with the actions that you want them to take.
We use email service providers which have a history of holding strict email standards and we make all emails compliant with the 2003 CAN SPAM Act, so that you never have to worry about being blacklisted by email service providers.
Emails sent in a specific sequence to follow up on an expression on interest, often called “autoresponders”, may be able to double your open rates and click-through rates? It is all part of The Loop!