It is important for local businesses to appear in search engines and on mapping applications. Research shows that 4 in 5 consumers use search engines when looking for information about local businesses and 30% of mobile phone searches are related to location. 50% of consumers who conduct a local search on their smartphone visit a store within one day. This means that if you are a local business, you need to be found on search engines and maps or else you are going to lose business.
Google maps is the most widely used mapping tool. If your business is not currently on Google Maps or is an unclaimed listing with inaccurate information, follow these steps!
First, find out if your business qualifies as a Google My Business listing. You must have a brick and mortar location where you can meet with customers face to face. You also must have a physical address that you can receive mail at. Here are some examples of businesses that do not qualify: online and telemarketing businesses, pop up locations such as farmers markets, businesses with temporary locations, and businesses with locations that have yet to open.
Claim Your Business
Start by looking at how your business appears across Google by searching for it at: www.gybo.com/business. Type in the name of your business and the city it is in. If your business comes up, click on it so that you can claim it. If not, finish typing the complete name of your business and click “Not showing up? Add your business info.” Once you have entered your information in, Google will evaluate your business and give you one of three outcomes:
- “Great work. Your business listing is complete.” This means someone at your business already claimed the listing and the profile is complete on Google. You are good to go. If you want to make any updates to your Google My Business listing, click “Get Started”.
- “Your business info might be incorrect on Google.” This means your listing is incomplete. There is information about your business on Google, but it is unverified and the listing is unclaimed. Click “Get Started” to verify and confirm your location (see “Verification Process” below).
- “Your business doesn’t have a free Google listing.” This means there is no information about your business on Google. Click “Get Started” to create a new listing for your business. Once you have created your listing, move on to the verification process detailed below.
There are two ways to get verified for your Google My Business listing.
- Contact a Google Trusted Verifier. You’re in luck! We are a Trusted Verifier. You will need one or more of the following original documents available:
- Utility Bill
- Tax Letter
- Business Registration Certificate
- If you do not have access to a Google Trusted Verifier, you can verify your business by post card. Start by signing into Google My Business. Go to the business that you want to verify and click “Verify Now”. A postcard request screen will appear. Make sure the address is the correct one, because they will be sending the postcard to that address. Then click “Send postcard”. Your postcard should arrive within 5 days. If your postcard is lost or missing, request a new one here. Once your postcard arrives, log back into your Google My Business account and click “Manage location”. Enter the 5-digit verification code that is on the postcard. Click “Submit”.
Congrats! You are officially a verified business on Google Maps.