Email marketing continues to deliver results for clients across all industries as Google algorithms and social media outlooks waver.
The best (and sometimes only) way to directly reach out to leads and potential customers is through their inbox, so The Loop Marketing team put together a quick list of 25 email marketing stats for 2023 to help drive your next email campaign strategy.
We broke down the statistics into five categories: general information, subject lines, mobile use, personalization, and frequency. Each of these categories highlights an essential element of your email marketing business, and the information provided in these stats should help inform your 2023 strategies.
Email Marketing Stats for 2023
The consensus around email marketing is that despite new mobile privacy policies, there continues to be no better way to speak directly with your customers. Consumers find themselves online on average 397 minutes (six hours and 37 minutes) daily.
This data should inform your email marketing strategy in two ways: first, you need to have an email marketing strategy, period. Second, it better be memorable; otherwise, you’re going to be lost amongst the hundreds of other emails received per day.
The following statistics show how many emails are being sent and received per day and some general email marketing information. If your business doesn’t have an email marketing strategy yet, these numbers should convince you to start building your email subscriber list immediately.
- In 2023, there will be 347.3 billion emails sent and received per day worldwide.
- By 2025, there will be 4.6 billion email users worldwide.
- Nearly 80% of business leaders say consumers spend more (an average of 34 percent more) when their experience is personalized.
- 33% of marketers send weekly emails, and 26% send emails multiple times per month.
- Within the first hour of sending, 22% of all email campaigns are opened.
Good Subject Lines Affect Open Rates
Our team has already deep-dived into the data behind better email subject lines (which we highly recommend you check out), but we wanted to reiterate the importance of those first few words your readers see when checking their inboxes.
In every email you send, the subject line needs to be engaging, intriguing, and enticing. Without those three elements, your email is just another one sent into the trash bin.
Also, Google and other mail provider spam filters remain active at all times, so be careful not to include any words or phrases that might trigger your emails sent straight into the spam folder.
- Based on the subject line, 33% of subscribers opened email campaigns.
- As for length, subject lines 61 – 70 characters long had the highest read rate (17%).
- Email subject lines that include the words “cheapest,” “prettiest,” “download,” and “still time” all presented read rates of over 25%
- 69% of email recipients report emails as spam simply because of the subject line.
- Clear subject lines produced 541% more responses across all channels.
Don’t Forget the Mobile Email Experience
At this point, around 83% of people worldwide own a smartphone, which is wild in itself because I remember in college, having a phone with text messaging was a huge deal. Don’t mind me, just feeling old over here.
Nonetheless, the more people with smartphones, the more they check their email hourly. These statistics continue to showcase the immense growth of mobile email marketing and the importance of delivering email content that works well on any phone app.
Mobile user email experience can make or break your company’s reputation amongst clients, like any website. If you haven’t already designed your campaigns with mobile users in mind, you need to start today.
- Smartphone users prefer to receive brand communications via email.
- A majority of email views come from mobile devices (41%).
- Mobile emails have a 65% higher likelihood of bringing customers to your website.
- Up to 60% of email opens will occur on mobile devices, depending on the industry.
- About 3 in 5 consumers check their email on the go.
Send Email Content Your Audience Cares About
After updating your email campaign’s mobile user experience, the next step is to focus on segmentation and personalization for your emails. Segmentation places subscribers into more specific lists based on their interests, whereas personalization utilizes the information collected when targeting audiences.
For example, personalization includes using the recipient’s name or reaching out to them on their birthday. Data reveals that placing this information inside subject lines and the content itself increases open and click-through rates.
The same goes for segmentation. Send emails to users about the products and information they care about. For 2023, focus more on sending personalized emails with the content your customers want.
- By addressing the recipient by their name, you can increase open rates and CTR up to 35%.
- 10% of respondents are annoyed by too little or no personalization.
- 58% of revenue is generated thanks to segmented and personalized emails.
- When an email isn’t personalized, 52% of customers say they’ll go elsewhere.
- Brands that personalize promotional marketing emails experience 27% higher unique click rates.
How Many Emails Should I Send?
One of the biggest questions at The Loop Marketing is how many emails are too many? The answer is a bit complicated and depends on what type of email you’re sending.
If you’re spamming the same sales email 3-4 times, be prepared for customers to start sending your messages to the trash. On the other hand, if you’re creating valuable, engaging content, readers are more likely to continue opening your emails.
The best way to figure this out is to use the data to focus on your audience and how they interact with your email marketing campaigns.
- 69% of U.S. email users unsubscribe from a business or non-profit email because the organization sends too many emails.
- 15% of users say they would be okay with receiving a promotional email daily.
- The more emails are sent per week; the fewer people click through the content.
- The highest open and click-through rates are shown by the emails sent once a month.
- If your list is less than 2,000, sending out 4 to 8 emails monthly is the most recommended.
Engage your leads with The Loop Marketing’s email marketing team.
The Loop Marketing’s email marketing team is ready to help take your email campaigns to the next level in 2023. Our goal is always to create the best content directed toward the right readers.
Want to get started building your email marketing strategy? Contact The Loop Marketing today.