Chicago Area Online Marketing Event Calendar
Tue11Dec20186:00 PM – 9:00 PM CSBe Found Online 3304 N Lincoln Ave Chicago, IL 60614
After Websites: The Future of Digital Marketing
We as digital marketers have spent the last decade finding new ways to generate clicks and convert website traffic. 2018 saw a dramatic shift with the prominence of Voice, AI, Chatbots, and Machine Learning. While consumer behavior has shifted dramatically, many brands are seeing more actions and interactions happening off of their owned websites and onto 3rd party profiles, apps, and screenless devices.
What trends will dramatically impact digital in 2019, and how can you be prepared?
In this workshop, you'll learn about…
- How to earn Position 0 Rankings
- How can you optimize your site for voice
- What is schema and how to you use it to improve and convert your traffic
- What is profile optimization and how will it benefit you
- Emerging technologies that are changing the digital landscape.
By the end of this presentation, you'll know how to get ready for 2019 with it’s evolving digital landscape, and get your site future proof.
6:00 - 6:30 pm Networking
6:30 - 7:00 pm The Future of Search: Dan Golden
7:15 - 7:45 pm The Gateway to Position Zero and Voice Search: Marcela De Vivo
7:45 - 9:00 pm Networking & Q&A’s
Marcela De Vivo, SEMrush
Marcela De Vivo is a Digital Marketing Analyst and International Speaker for SEMrush. As an industry veteran with nearly 20 years of digital marketing experience, Marcela travels the world speaking about SEO, data-driven marketing strategies, omnichannel workflow optimization, and the evolution of digital. Working with SEMrush has allowed her to combine her passion and expertise in forward-thinking marketing, analytics, and disruptive technologies.
Dan Golden, BeFoundOnline
Dan Golden is a veteran digital marketing executive & speaker known for famously and accurately predicting that last year, this year, and next year will all be the “year of mobile.” Dan is a search geek at heart and still spends time auditing accounts, testing new tactics, diving into analytics, and making strategic recommendations for his clients. Dan has spent time on the client side, with large agencies and had a brief stint at Google before launching BFO. Dan co-founded the digital agency Be Found Online and has lead the BFO team from its roots as a paid search agency to a full-service performance digital media agency; optimizing paid advertising across search, display, social, and mobile with the same level of rigor as search accounts.