Chicago Area Online Marketing Event Calendar
Fri06Apr20189:30 AM - 11:00 AMCity Hall, 121 N. La Salle St – 11th Floor, Room 1103
Marketing Essentials for Small Businesses: Strategy vs. Tactics
Presented by Dorothy Muszynska, Founder of DM Marketing Group
Businesses must have a strategic marketing framework in place BEFORE creating and implementing tactics such as print, digital, social, or event marketing. More often than not, small businesses skip the “strategy” step resulting in an unsuccessful tactical execution! In this workshop, we will review the meaning, importance, and examples of both strategic and tactical aspects of marketing. There will be time for questions after the presentation; the presenter will also be able to answer on-on-one questions in Polish.