This seminar introduces basic digital marketing and advertising tools. We'll discuss best practices for Google and Facebook tools and how to register your new business on Google Maps. You'll learn about conversion tracking, targeting ads, and how to choose the best platforms for your business.
Leading the seminar will be Melissa Harris, founder of M. Harris & Co., a marketing firm that helps businesses reach farther, and a former vice president of marketing at Origin Investments. Melissa was a Pulitzer Prize-nominated business columnist at the Chicago Tribune for seven years. Lunch will be served.