Chicago Area Online Marketing Event Calendar


  • Tue
    12
    Feb
    2019
    1:00 pmFineMark National Bank & Trust 7600 East Doubletree Ranch Road #100 Scottsdale, AZ 85258

    Online Video Marketing Event Scottsdale AZ

    If you didn’t already think online video was important for your business, consider the following:

    • 45% of people watch more than an hour of Facebook or YouTube videos a week.
    • 87% of online marketers use video content and marketers who use video grow revenue 49% faster than non-video users..
    • One-third of online activity is spent watching video.
    • 64% percent of consumers make a purchase after watching branded social videos.
    • Social video generates 1200% more shares than text and images combined.

    With an opportunity this big, your business can’t miss out on your share of video marketing revenue.  And if your competition isn’t already doing video marketing, they are likely looking into it.

    Unfortunately, however, many who have researched professional video production have found that it comes with a high cost. Business owners are asking - is it possible to create do-it-yourself online videos without video production experience and fancy equipment?  The answer is YES!

    REGISTER NOW

    In this practical workshop, you will learn:

    • When do-it-yourself video is most effective.
    • Production tips on making DIY video look professional with lighting and sound techniques.
    • How to use and share do-it-yourself video on multiple platforms for maximum effect.
    • Pro marketing tips on how to make your DIY videos convert customers and how to track success.

    Bonus: Get Found on Google Search and Maps - a Google Get Your Business Online Presentation

    Explore Google My Business, a free tool for local businesses, who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your listing.

    About the Speaker

    Elijah Litscher is the Founder and Chief Digital Strategist at The Loop Marketing Inc., an online marketing company based in Chicago with small business clients across the US.  Since The Loop Marketing is not a video production company, the advice in this event will be honest advice that can be used by any business and will NOT be a video production sales pitch.

    Lunch and Refreshments will be provided

    REGISTER NOW

  • Tue
    12
    Feb
    2019
    3:00 pmFineMark National Bank & Trust 7600 East Doubletree Ranch Road #100 Scottsdale, AZ 85258

    Many businesses use their websites as an online business card - a simple place for customers and prospects to find their company profile and contact information.  But, what if you could turn your website into your best sales person by making a few simple changes?

    Consider the following:

    • 90% of searchers haven’t made their mind up about a brand before starting their search
    • The average number of form fields is 11...but reducing the number of form fields from 11 to 4 can result in a 120% increase in conversions.
    • Even just a 1-second delay in page load time can result in a 7% reduction in conversions.

    And, it is often not what you say, but how you say it.  Slight variations in placement of text and the messaging itself can mean the difference between a phone call and a lost visitor.

    REGISTER NOW

    In this event led by Elijah Litscher, founder and Chief Digital Strategist at The Loop Marketing in Chicago, you will learn how a small set of changes to your website can deliver big returns.  Elijah is an expert in online marketing and takes a marketing approach to website design that considers user experience and best practices.

    You will learn:

    • How long people spend on different parts of a website and how to capture their attention.
    • How to plan your website layout and experience to match your business goals.
    • Where the most important messages and website elements should go - and where they should not.
    • When to use text, icons, and photos to the best effect.
    • How to track the success of your website and plan for continuous improvement

    Bonus: Using Data to Drive Growth - a Google Get Your Business Online Presentation

    Learn about tools to help you collect and interpret real-time information about how customers are interacting with you online, so, you can make smarter decisions about how to reach key audiences on your budget, timeline, and terms.

    Snacks and Refreshments will be Provided

    REGISTER NOW

  • Wed
    13
    Feb
    2019
    10:00 amFineMark National Bank & Trust 7600 East Doubletree Ranch Road #100 Scottsdale, AZ 85258

    Online Video Marketing Event Scottsdale AZ

    If you didn’t already think online video was important for your business, consider the following:

    • 45% of people watch more than an hour of Facebook or YouTube videos a week.
    • 87% of online marketers use video content and marketers who use video grow revenue 49% faster than non-video users..
    • One-third of online activity is spent watching video.
    • 64% percent of consumers make a purchase after watching branded social videos.
    • Social video generates 1200% more shares than text and images combined.

    With an opportunity this big, your business can’t miss out on your share of video marketing revenue.  And if your competition isn’t already doing video marketing, they are likely looking into it.

    Unfortunately, however, many who have researched professional video production have found that it comes with a high cost. Business owners are asking - is it possible to create do-it-yourself online videos without video production experience and fancy equipment?  The answer is YES!

    REGISTER NOW

    In this practical workshop, you will learn:

    • When do-it-yourself video is most effective.
    • Production tips on making DIY video look professional with lighting and sound techniques.
    • How to use and share do-it-yourself video on multiple platforms for maximum effect.
    • Pro marketing tips on how to make your DIY videos convert customers and how to track success.

    Bonus: Get Found on Google Search and Maps - a Google Get Your Business Online Presentation

    Explore Google My Business, a free tool for local businesses, who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your listing.

    About the Speaker

    Elijah Litscher is the Founder and Chief Digital Strategist at The Loop Marketing Inc., an online marketing company based in Chicago with small business clients across the US.  Since The Loop Marketing is not a video production company, the advice in this event will be honest advice that can be used by any business and will NOT be a video production sales pitch.

    Breakfast and Refreshments will be Provided

    REGISTER NOW

  • Wed
    13
    Feb
    2019
    12:00 pmFineMark National Bank & Trust 7600 East Doubletree Ranch Road #100 Scottsdale, AZ 85258

    Many businesses use their websites as an online business card - a simple place for customers and prospects to find their company profile and contact information.  But, what if you could turn your website into your best sales person by making a few simple changes?

    Consider the following:

    • 90% of searchers haven’t made their mind up about a brand before starting their search
    • The average number of form fields is 11...but reducing the number of form fields from 11 to 4 can result in a 120% increase in conversions.
    • Even just a 1-second delay in page load time can result in a 7% reduction in conversions.

    And, it is often not what you say, but how you say it.  Slight variations in placement of text and the messaging itself can mean the difference between a phone call and a lost visitor.

    REGISTER NOW

    In this event led by Elijah Litscher, founder and Chief Digital Strategist at The Loop Marketing in Chicago, you will learn how a small set of changes to your website can deliver big returns.  Elijah is an expert in online marketing and takes a marketing approach to website design that considers user experience and best practices.

    You will learn:

    • How long people spend on different parts of a website and how to capture their attention.
    • How to plan your website layout and experience to match your business goals.
    • Where the most important messages and website elements should go - and where they should not.
    • When to use text, icons, and photos to the best effect.
    • How to track the success of your website and plan for continuous improvement

    Bonus: Using Data to Drive Growth - a Google Get Your Business Online Presentation

    Learn about tools to help you collect and interpret real-time information about how customers are interacting with you online, so, you can make smarter decisions about how to reach key audiences on your budget, timeline, and terms.

    Lunch and Refreshments will be Provided

    REGISTER NOW

  • Mon
    25
    Feb
    2019
    8:00 AM- 5:00 PMHyatt Lisle 1400 Corporetum Dr. Lisle, Illinois 60532

    2019 Keys to Digital Marketing Success

    Marketing (now digital) is about connecting with your audience in the right place and at the right time. Come and Learn from our experts. Where you should be, Define your message, How to follow up and How to put it all together: Your Website, SEO, Social Media, Mobile, Advertising and Email Marketing to grow your business.

    Your Keys to Digital Marketing Success is a one-day event. The day includes 4 Master Classes, 12 Education Sessions featuring Digital Marketing Experts, Keynote Speaker,  Lunch & Digital Vendors, Choice of Panel Discussions: Email Marketing or Digital Marketing. VIP Lounge with Speakers, Vendor Extravaganza, Networking, a Private Facebook Group, and more. Register today for what promises to be a valuable learning opportunity certain to impact your bottom line in 2019

    Buy Tickets 

    Find Out More

  • Thu
    21
    Mar
    2019
    8:30 AM - 10:00 AMThe Mid-America Club Aon Center 200 E. Randolph Street – 80th Floor Chicago, IL 60601

    Does your business have a strategy in place for managing the world of online reviews?

    Consumer-generated reviews are now the most influential factor in determining whether a customer will choose your business vs. your competitors. More than 86% of all consumers read online reviews.

    This educational session will provide best practices for responding to customer reviews, both positive and negative, learning how to leverage your reviews as a marketing tool, and managing them to ultimately drive new and repeat business across all platforms.

    Emily Washcovick Yelp’s Business Outreach Manager will educate you on Yelp’s free business tools available to help you start engaging customers on the most used review site for local businesses. Learn from industry partners Ignite Glass Studio, DineAmic Restaurant Group, and Tortoise Supper Club about strategies implemented to grow and market their business.

    Emily Washcovick
    Business Outreach Manager

    Register Now

  • Mon
    29
    Apr
    2019
    8:30 AM - 11:30 AM500 W. Madison St., Suite 1150 Chicago, IL 60661

    You will leave with a strong understanding of: what keywords are and how you can research them, how Google evaluates and ranks websites, what SEO is (and isn’t) and if it makes sense for your business, and what advertising options there are for small business and do they make sense for you.

    1. Keyword research basics and tools
    2. Website optimization
    3. Local SEO for local businesses 
    4.  Organic SEO basics
    5. Paid advertising options and ROI 

    Understanding keywords role in online success and how to research them.

    • How to optimize your website and individual pages.
    • How to optimize so you show up on Google’s map search results •How to optimize so you rank well in Google’s organic search results
    • What paid advertising options you have and how to evaluate if they will work for your business 

     Google is usually the number 1 referral source for small businesses. Knowing how Google works is key to success in ranking well and wisely paying for advertising online  

  • Wed
    08
    May
    2019
    11:00 AM - 12:00 PMOnline

    Join us for a free Grow with Google livestream during National Small Business Week. The livestream will focus on teaching the basics of advertising online with Google Ads.

    What local businesses can expect from the livestream:

    • Real-time guidance from Google experts
    • Details on different advertising campaign types
    • Instructions on how to increase leads, sales, and brand awareness
    • How-tos for first-time users on choosing goals and measuring success

    Register HERE

     

  • Mon
    28
    Oct
    2019
    Tue
    29
    Oct
    2019
    SHERATON GRAND CHICAGO, EAST NORTH WATER STREET, CHICAGO, IL, USA

    Join 300 marketers and 17 top-rated speakers for 2 days of insights into content strategy, promotion, conversion and analytics.

    You will get actionable advice from the leading minds in content marketing. You’ll meet hundreds of marketers and business owners that have the same questions you do.

    Share ideas and learn from your new professional soulmates. Like your old summer camps, the connections you make at Content Jam last forever.

    Register Now