by | Google, In The Loop, Online Marketing, SEO

Like every other user of Google Analytics in the world, we are getting used to the new reality of Google Analytics 4 taking over from our beloved Universal Analytics. And some things still need to be done.

by | Local Marketing, Online Marketing

We understand how difficult it is to choose a digital marketing agency, but there are three key reasons why you should work with a full-service digital marketing agency.

by | Email Marketing, Industry News, Online Marketing

The idea that email marketing is dead existed long before the smartphone and continues to this day. Marketing influencers argue over email’s value over other social media platforms or discuss how the new iOS will ruin your list. 

by | Content Marketing, Email Marketing, Local Marketing, Online Marketing, Remote Work, Social Media

An online marketing calendar is one of the most powerful tools that any online marketer can use. Veteran online marketing professionals understand that expertise in email marketing, social media outlets, and content marketing is just the beginning – coordinating these tools into an overall online marketing strategy makes everything run smoothly and efficiently.

by | Content Marketing, Email Marketing, Online Marketing

Choosing the right platform is critical when setting up your email marketing strategy, as different services provide different features, pricing plans, and growth opportunities. Our email marketing team at The Loop Marketing pitted some of the biggest email marketing platforms against each other to help you choose the best one.

by | Content Marketing, Inbound Marketing, Online Marketing, SEO

The team at The Loop Marketing wants to help elevate you and your marketing strategy this year, so we put together a list of 6 easy ways to win at content marketing to give you the best opportunity to rank on Google, drive leads to your website, and increase conversions.

by | Content Marketing, Online Marketing, Web Design

Click here. Sign up now. Add to cart. Since the dawn of the internet, we’ve all noticed call-to-action buttons. And despite how many times we’ve clicked on, clicked through, and even clicked out of these ads/pop-ups/buttons, they keep popping up.

by | Content Marketing, Online Marketing

A couple of years ago, I left teaching to become a content marketer without having the faintest idea of what that actually meant. Now, after attracting over 100,000 unique readers, obtaining bucketloads of top-three rankings for difficult keywords, and gaining a clear understanding of domain authority, I’ve concluded that memoir marketing is the future of content marketing.

by | Branding, Content Marketing, Email Marketing, Industry News, Local Marketing, Online Marketing

Are you considering hiring a marketing agency? If so, you’re not alone. Marketing agencies can be an excellent resource for businesses of all sizes.

by | Branding, Content Marketing, Inbound Marketing, Local Marketing, Online Marketing

As people have gotten used to QR codes in everyday life, the opportunity to use them in marketing campaigns has grown as well. For most marketers, solving the riddle of how to use QR codes in marketing is much more of a puzzle. We are here to help you make sense of it.