Challenges and Objectives:

In a very competitive legal services market where firms are willing to pay over $100 for one Google Ads click, Friend, Levinson, Turner Law needed an affordable way to stand out and be present for potential clients searching for Personal Injury Lawyers in Chicago.

Approach:

  • Elevated Marketing program with a strong emphasis on Content Marketing to increase organic site traffic, phone calls, and conversions

Tactics:

  • Continuous and conscientious updating of new and past content with an emphasis on topics of interest and search engine optimization (SEO)
  • Strong technical SEO techniques
  • The integrated, multifaceted marketing program also featured elements of social media, email marketing, and local search
  • Ongoing measurement of data analytics to monitor the competitive landscape and trends in site traffic
  • Completely redeveloped the client website in early 2016 and late 2018 to stay current with design and technical trends

Results:

  • Over a 4 year period, organic search traffic rose significantly by double digits every year
  • Total new users via organic traffic during this period increased 338% overall

 

“The Loop Marketing is a responsive agency that has delivered consistent increases in my site traffic and client calls. My site now reflects my firm’s personality and we recently saw new site user traffic increase by 61%. The agency is also adaptable and strategic in how they administer my Ad budget and has helped me to develop new systems to track and respond to leads.” – William Turner, Friend, Levinson, Turner Law

 

Do you want to increase your site traffic and conversions? Contact us today for an easy no pressure consultation.