Challenges and Objectives:

With a dated brand profile and a website that wasn’t performing, the O’Neal Insurance Group needed to find a way to stand out in a very competitive health insurance market where trust is important and a positive website user experience could make all the difference.

Approach:

  • Brand Identity Development to bring a modern, trustworthy impression – including new logo design
  • Complete Website Redesign implementing the new Brand Identity and simplifying the array of services that the client provided

Tactics:

  • Developed a Brand Identity Profile by listening to the client’s goals, discovering the true personality of the business, and using psychographics
  • A Logo Development project based on the Brand Identity Profile was able to quickly finalize an outstanding logo design with a minimum of revisions
  • The Website Design was completed on time and on budget using best practices to create a website user experience that was clean and intuitive, with innovative navigation and strong call-to-action conversion opportunities
  • On-site Search Engine Optimization was performed prior to site launch

Results:

In the two months following the new site launch:

  • New site visitors from organic search increased 249% year over year

 

 

  • Overall duration of visits increased 53% overall, showing increased engagement

From the Client:

 

“Save time and money and hire The Loop Marketing Inc for your next digital or online project.

It is rare that I write a review expressing my opinion or experience, but I have the opportunity to help someone who has helped my business be successful online and offline at our brick-and-mortar locations.

After searching and dealing with different designers and developers without success, I finally found the Loop Marketing Inc.

We worked together on various designs such as logos, labels, web pages, content marketing, and optimizing my website OnealInsuranceGroup.com. They put color and flavor to my new site, implementing new strategies to market it while making it more attractive and user-friendly to my target market, Medicare Health Insurance plan buyers. Their work increased my overall conversion rate.

Thanks, Eli and to the Loop Marketing agency team for the support.”

James ONeal

James O’Neal, Owner

OnealInsuranceGroup.com

Chicago, IL

 

Do you want to increase your site traffic and conversions? Contact us today for an easy no pressure consultation.