Challenges and Objectives:

Founded in 2018, Allegiant Fire Protection needed a strong SEO strategy to launch their brand and compete in a well established industry. 


  • Elevated Marketing program with a strong emphasis on Local Search Engine Optimization
  • Website Redesign and development to enhance user experience


  • On-site Search Engine Optimization was performed prior to site launch
  • Content Marketing – Continuous and conscientious updating of new and past content with an emphasis on topics of interest and search engine optimization (SEO)
  • Strong technical SEO techniques
  • The integrated, multifaceted marketing program also featured elements of social media and local search
  • Ongoing measurement of data analytics to monitor the competitive landscape and trends in site traffic


  • In their first year, organic search traffic drove a significant amount of traffic and initial growth, and in the second year organic traffic through search more than doubled
  • Allegiant Fire is in the first position for nearly every important local search term that drives business, dominating their local market

“We have worked with the team at The Loop Marketing for 3 years now and couldn’t be happier with their services.  They deliver on their promises and their team is a blast to work with.  They are always bringing fresh ideas and their follow through is impeccable.  10/10 highly recommended”

Mike Carli, President at Allegiant Fire Protection, LLC